General Information

Req #
WD00078672
Career area:
Marketing
Country/Region:
China
State:
Beijing
City:
北京（Beijing）
Date:
Monday, February 24, 2025
Working time:
Full-time
Additional Locations: 
* China - Beijing - 北京（Beijing）

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers. 

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

岗位职责：
1、    了解商用数字化营销全链路，从多渠道营销获客-线索孵化培育以及完成销售闭环
2、    结合客户营销及线索增长诉求，针对不同典型业务场景营销输出客户营销策略，包括但不限于线上线下营销方案
3、    业务模式以端到端为主，营销形式包括但不限于内容/活动/网站/精准广告/ABM/私域等
4、    前后端多组织协同，确定并搭建整体线索孵化模型并优化，以MQL为基础目标，驱动业务增长，并最终为商机&Rev增长价值负责
5、    基于商用营销自动化的需求和实现的功能，协同技术共同来进行平台的建设、标签体系优化
6、    协同多部门资源，推动其他相关项目的快速落地，以及效果管理，为项目落地及保障运营负责

岗位要求：

1、    熟悉数字营销策略及相关Marketing Cloud / Sales Cloud能力，具备了解CDP/DMP等相关数字营销能力及知识
2、    对商用产品/品牌推广有深厚经验和实操技能，能够构建整体传播逻辑和整合营销节奏，并落地
3、    5年以上相关工作经验，3C行业商用推广端owner实操经验者优先 
4、    对商用产品/品牌推广有深厚经验和实操技能，能够构建整体传播逻辑和整合营销节奏并落地
5、    具备较强的沟通表达能力，思维敏捷，执行力强，有良好的责任与服务意识，及数据归因决策分析能力

Additional Locations: 
* China - Beijing - 北京（Beijing）
* China
* China - Beijing
* China - Beijing - 北京（Beijing）
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