General Information

Req #
WD00097391
Career area:
Marketing
Country/Region:
China
State:
Beijing
City:
北京（Beijing）
Date:
Wednesday, April 8, 2026
Working time:
Full-time
Additional Locations: 
* China - Beijing - 北京（Beijing）

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers. 

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

岗位职责：

一、品牌建设：
1、负责产品的品牌定位与传播策略制定，持续强化品牌在高端商务、专业创作与智能办公等专业领域的心智认知，提升品牌识别度
2、主导IP合作与品牌联合项目的策划与落地，包括跨界联名、IP内容共创、联合营销活动等，拓展品牌影响力与用户圈层；
二、产品整合推广：
1、新品上市全周期推广工作，统筹新品发布节奏、传播策略与活动落地，具备大型发布会、新品品鉴会、线上线下活动策划与执行经验；
2、 深入洞察AI技术趋势及其在PC产品中的应用场景，能快速理解并转化为产品传播语言，结合产品特性策划相关传播内容；
2、与电商、渠道、店面等销售团队紧密协同，确保推广策略与销售目标高效衔接，推动销售落地；
三、客户经营：统筹客户触达策略，优化阵地经营与用户体验链路，提升用户转化与品牌粘性；粉丝及官方账号的运营

岗位要求：
1、本科及以上学历，市场营销、广告、传媒、计算机等相关专业优先；
2、5年以上消费电子或IT产品整合推广经验，有PC或智能硬件背景者优先；
3、具备品牌建设思维与实战经验，有成功打造或重塑品牌形象的案例者优先，具备丰富的IP合作与品牌联合项目经验，有成功落地的跨界联名案例者优先；
4、具备完整的新品上市推广经验，熟悉从预热、发布到首销的全流程传播节奏，能独立操盘新品发布活动；
5、有丰富的线上线下活动统筹经验，包括发布会、巡展、客户沙龙、渠道活动等，能高效协调内外部资源保障活动落地；
6、具备优秀的内容策划能力与项目管理能力，能统筹多方资源推动项目落地；
7、数据驱动，具备良好的KPI意识与复盘能力；
8、沟通协调能力强，英文流利优先；适应快节奏、多任务的工作环境

Additional Locations: 
* China - Beijing - 北京（Beijing）
* China
* China - Beijing
* China - Beijing - 北京（Beijing）
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