General Information

Req #
WD00101337
Career area:
Marketing
Country/Region:
Japan
State:
Tokyo
City:
Chiyoda-Ku
Date:
Monday, July 27, 2026
Working time:
Full-time
Additional Locations: 
* Japan - Tōkyō - Chiyoda-Ku

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers. 

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

WORK AT Lenovo Japanブランディング動画 Youtube Video
会社のカルチャーって、立派なスローガンや制度で作られるものじゃなくて、毎日仕事に向き合う一人ひとりがいて、その積み重ねが何年も、何十年も続いていく。
そんな一人ひとりの姿勢や価値観が集まって、初めて「Lenovoらしさ」になる。会社紹介ではなく、「Lenovoで働く人」を映した動画です。
「飽きることのない毎日」直販ビジネス本部長が語る挑戦と可能性 https://www.talent-book.jp/lenovo/stories/60519
空間デザインからデジタルマーケまで。異業種キャリアが生んだマーケティング術https://www.talent-book.jp/lenovo/stories/60113
水冷サーバーの現場で感じるワクワク、変化を恐れずに成長する働き方 https://www.talent-book.jp/lenovo/stories/60300

Position Overview 

This is a newly created, hands-on Individual Contributor (IC) role established as part of Lenovo's strategic investment in accelerating the growth of its APAC ISG Digital Commerce business.Based in Japan, you will lead regional demand generation and performance marketing across Japan, Australia and India, with opportunities to support additional APAC markets as the business continues to expand. Working closely with regional and worldwide Digital Commerce teams, you will own the end-to-end digital acquisition strategy—from driving qualified traffic to Lenovo.com through to online conversion—partnering with Sales, Merchandising and agency teams to deliver measurable business growth. 


 Why Join This Opportunity? 

・Strategic New Role – Join a newly created position backed by executive investment and designed to accelerate one of Lenovo's key growth initiatives.  
・Regional APAC Scope – Lead digital demand generation across Japan, Australia and India, with opportunities to support additional APAC markets as the business grows.  
・Hands-on Ownership – A true IC role with end-to-end ownership of performance marketing, campaign execution, optimization and agency management.  
・Business Impact – Drive measurable commercial outcomes through digital acquisition, online conversion, pipeline and revenue growth.  
・Global Exposure – Collaborate closely with regional and worldwide Digital Commerce leaders while helping shape the future of Lenovo's APAC ISG eCommerce business.  


Role Summary 

The AP ISG Digital Commerce Demand Generation Lead is responsible for leading regional performance marketing initiatives to drive traffic, generate demand, optimize online conversion, and accelerate revenue growth across Japan, Australia, and India. This role reports directly to the Worldwide Director of  ISG eCommerce.

This role owns the full digital marketing funnel—from traffic acquisition to conversion optimization—and is responsible for executing and continuously optimizing digital campaigns across SEM, paid social, display and other performance marketing channels. Success in this role comes from combining data-driven decision making, hands-on campaign management and cross-functional collaboration to deliver measurable business results and accelerate the growth of Lenovo's ISG eCommerce business. This role reports directly to the Worldwide Director of WW ISG eCommerce, who is based in the United States.


Key Responsibilities

  • Demand Generation Leadership
    Own and execute AP DG programs across SEM, paid social, programmatic, and alliance campaigns to drive pipeline and revenue growth.
  • Agency Management
    Act as the primary day-to-day interface for agency stakeholders across JP, AU, and IN—leading campaign briefings, weekly performance reviews, and optimization direction. Ensure strong execution and accountability against ROAS, pipeline, and conversion targets.
  • Performance & Funnel Optimization
    Own the full funnel (traffic → lead → pipeline → revenue), continuously improving CPL, conversion rates, and marketing ROI.
  • Merchandising & Conversion Alignment
    Partner with 4P and Digital Commerce merchandising teams to align campaigns with portfolio, pricing, and offers, and optimize landing pages and onsite experience to improve conversion and AOV.
  • KPI & Revenue Ownership
    Deliver against core KPIs including pipeline, revenue contribution, conversion rates, and ROAS; provide clear reporting and actionable insights to leadership.
  • Cross-Functional Collaboration
    Work closely with TISR/ISR sales teams, web/UX, and WW DG and Digital Commerce teams to ensure demand generation is aligned to conversion capacity and regional needs.
  • Budget Management
    Own AP DG budgets (A&P + MDF), allocating investment across channels and markets to maximize ROI and scale proven initiatives.



Requirements

  • 6–10+ years in demand generation, performance marketing, or Digital Commerce
  • Strong hands-on experience across SEM, paid social, programmatic, and analytics
  • Proven track record delivering pipeline growth and marketing ROI
  • Experience managing external agencies in a day-to-day execution capacity
  • Ability to operate across multiple geographies and stakeholders

Language & Market Requirements

  • Fluent in English and Japanese (required)
  • Strong understanding of the Japan market with ability to localize campaigns effectively
  • APAC experience (Australia, India) preferred


Preferred

  • B2B / technology / infrastructure experience
  • Familiarity with ISR/TISR-supported sales motion
  • Experience with alliance-funded marketing (Intel, AMD, etc.)

Additional Locations: 
* Japan - Tōkyō - Chiyoda-Ku
* Japan
* Japan - Tōkyō
* Japan - Tōkyō - Chiyoda-Ku
Go back