General Information

Req #
Career area:
United States of America
North Carolina
Additional locations:
US - Mobile
Thursday, July 15, 2021
Working time:

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. 

And we go big. No, not big—huge.

We’re not just a Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re in 180 markets, working with 63,000 brilliant colleagues and counting. And we’re known for the world’s most complete portfolio of smart technology, from devices to software to infrastructure.

With our ingenuity, we help millions—not just the select few—experience our version of a smarter future. 

The one thing that’s missing? Well… you...

Description and Requirements

At Lenovo, we are a community of innovative thinkers, risk-takers, and people who challenge the status quo. We strive to put more innovation in the hands of more people so they can do more amazing things. We want passionate, enthusiastic and driven professionals who want to make an impact in a fast-paced global technology environment. Help us define our world of tomorrow.

Alliance Partner Marketing Manager

Lenovo Infrastructure Solutions Group (ISG) World Wide (WW) Partner Marketing is looking for a self-starter with experience in building joint Go-to-Market (GTM) marketing plans with alliance partners to enable geography marketing execution. The joint marketing plan defines the strategic and tactical marketing plan for the use of AMD market development funds (MDF) to drive awareness and demand for joint solutions.

This role also draws from your experience in defining demand plays and developing content for B2B multi-channel campaigns and leading engagements with external agencies. This role has the unique privilege of collaborating with a strategic alliance partner, cross functional teams, agency partners, and Geography marketing. You will drive the content development to support the GTM marketing plan. You will collaborate with AMD and solution/segment marketing teams to define the strategic objectives, content plan, KPIs and deliver Geography marketing execution guidance.

The right person is comfortable driving the Lenovo priorities through third party stakeholders. Key to success in this global role is an ability to consistently engage with teams across the ISG marketing & communications function on behalf of the joint GTM marketing plan.

What You Will Be Doing:

· Develop global Lenovo + AMD GTM marketing plans and deliver these plans through the Lenovo WW Partner Marketing Governance model.

* Define the strategic objective and tactical priorities for the marketing execution of partner development funds
* Interlock the total MDF budget strategy with AMD (by HQ, by Geo)
* Ensure GTM marketing plans reflect both Lenovo & AMD marketing, communications & sales learning priorities
* Define and lead the supporting content plan aligned to the GTM plan
* Assist with marketing launch interlocks (where needed) between Lenovo and AMD

· Lead the agenda definition and supporting materials for Executive Quarterly Marketing Reviews (QMR) between Lenovo and the alliance partner

· Lead the ISG marketing relationship with AMD in collaboration with alliance manager, solution & product marketing

· Lead the demand play strategy, development and project management of content creation to support WW demand gen plays

· Partner with stakeholders to define play strategy: target audience, key messages, offering focus, and required content to enable Geo execution

· Manage HQ MDF budget planning, submit MDF expense into AMD action tracker for pre-approval prior to content creation

· Manage agency partners identified to support the agreed upon content plan

* Oversee all content assets funded through MDF to ensure AMD branding and legal compliance prior to release for Geography execution

· Manage the POE requirements for Lenovo reimbursement of WW content development

· Manage internal communications with Geography marketing through play development through WW Guidance, DG/Brand bi-weekly call, internal Demand Play email updates

· Publish and communicate asset availability through Lenovo Adobe Experience Manager (AEM) the digital asset repository for Geo use

· Manage the quarterly marketing dashboard

Minimum Qualifications:

· 5+ years' experience in B2B marketing experience

· Project Management Skills Required

Preferred Qualifications:

· Relationship management preferred (i.e. agency partners, alliance partners, internal stakeholders)

· Budget management experience (strategy, execution)

· Understanding of a broad range of marketing activities, disciplines, and tactics

Demand gen program experience preferred (content creation aligned to the target audience buyer’s journey)
Familiarity with standard marketing performance metrics is preferred

· Excellent writing, presentation, and communication skills

· Self-motivated, can work independently and proactively to resolve issues, take ownership for processes

· Ability to work with cross-functional and cross cultural teams

· Detail-oriented, and able to manage multiple projects at the same time

· Team player mentality and positive, "can do" attitude

· Ability to work in a fast-paced environment
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.