General Information

Req #
WD00010254
Career area:
Marketing
Country/Region:
India
State:
Karnataka
City:
BANGALORE
Date:
Thursday, September 2, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. 

And we go big. No, not big—huge.

We’re not just a Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re in 180 markets, working with 63,000 brilliant colleagues and counting. And we’re known for the world’s most complete portfolio of smart technology, from devices to software to infrastructure.

With our ingenuity, we help millions—not just the select few—experience our version of a smarter future. 

The one thing that’s missing? Well… you...

Description and Requirements

Responsibilities and accountabilities of the position:

  • Partner with the business team to generate customer insights for the SMB business segment (segments, decision journey)
  • Develop thorough understanding of marketplace including customer, competitive, channel via primary as well as secondary research and customer/market immersions
  •  Design and/or adapt WW campaigns to generate awareness/consideration for the brand/specific offerings using traditional or digital mass media & targeted marketing campaigns across the funnel.
  • Create a clear and strong demand generation program and work closely with SMB business teams to drive it; co-own the funnel with the business team and manage the leadgen process management end to end.
  • Own and manage the SMB community across various social media handles of Lenovo. Create and manage differentiated engagement strategies for focused accounts across Retention / Acquisition (RAD)
  • Think of innovative / out-of-box ideas to build CEO/ CIO engagement around Lenovo as an E2E solutions provider brand
  • Regular interlock with business leader and sales managers to understand the pipeline and enablement needs and help define develop action plan to close the gaps. Support SMB teams with sales enablement (curation and access of content), development of India specific material where needed.
  • Interface with WW & AP Marketing teams to provide country specific feedback and gaps to WW teams in terms of product, messaging, pipeline, channels and strategy.
  • SEO strategy – keep an eye on hot K/W across priorities for SMB and work with digital team to curate/ index content on lenovo.com and YouTube
  • Plan and execute industry focused strategies in priority sectors , for e.g. EDU and StartUps, as defined from time to time, as well as, handle E2E thought leadership activities in virtual or physical world.
  • Develop marketing tech adoption in the backend for clear and visible results – Dynamics, Marketo, Linkedin Sales Navigator. Work in close collaboration with the Marketing automation teams to create clear client journeys and logic maps
  • Work closely with segment teams in identifying and creating database for targeted marketing and sales outreach to focus accounts.
  • Define and execute ABM strategy for chosen focus accounts, across 1:1 or 1:many tactics.
  • Handle database management for commercial marketing (across SMB and Large enterprises) comprising quarterly new account creation, account movements between segments and regular reporting cadence, and work with back-end teams to ensure seamless process.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.