Lenovo

The Motorola’s Marketing Customer Relationship Specialist (CRM) provides direction, leadership, comprehensive applicable data, guidance and assistance to promote interactions and experiences with customers during its journey with Motorola. 

We are seeking a highly motivated and detail-oriented CRM Specialist to manage and optimize customer relationship strategies across Latin America (LATAM). The ideal candidate will be responsible for executing CRM campaigns, managing regional customer databases, and analyzing data to improve customer engagement, loyalty, and retention. This role will collaborate closely with regional sales, marketing, and customer service teams to tailor initiatives to the cultural and commercial nuances of LATAM markets.

This person will create and execute marketing strategies that will help Motorola's digital presence in scaling up our audience, increase the value of our customer base over time (CLTV), nurturing deep relationships with our base, increase brand equity and test new tactics to retain our customers.

Key Responsibilities:

CRM Campaign Management:

• Plan, define CRM MKT Offers with regional sales and analyze CRM campaigns for email, Push, Whatsapp and other direct channels targeted at LATAM customers. 

Segmentation & Personalization:

• Develop audience segmentation strategies based on customer behavior, lifecycle stage, and preferences unique to Latin American markets.

Data Management & Integrity:

• Ensure the accuracy, cleanliness, and completeness of CRM data, complying with local data privacy regulations such as LGPD (Brazil) and other regional policies.

Customer Journey Optimization:

• Map customer journeys and suggest automation workflows to increase conversion, upsell, and retention rates.

Cross-functional Collaboration:

• Work closely with Sales, Marketing, and Customer Service teams in LATAM to align CRM activities with broader business objectives.

Performance Analysis:

• Track KPIs (open rate, CTR, ROI, churn rate, etc.) and generate reports to assess the effectiveness of CRM initiatives.

Localization & Cultural Relevance:

• Adapt global CRM strategies to suit regional languages, cultural preferences, and market dynamics.

Tool & Platform Management:

• Operate CRM platforms such as Salesforce, HubSpot, Zoho, or equivalent. Experience with marketing automation tools (e.g., Marketo, Mailchimp, Klaviyo) is a plus.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Experience in Marketing oriented roles (data-driven campaign management, loyalty marketing, customer journeys, BTL marketing via email, SMS, direct mail, online/social channels and Google Analytics);
• 3+ years of CRM experience, ideally in a regional or international context.
• Ability to manage multiple projects and prioritize in a fast-paced, multicultural environment.
• Self-starter with strong organizational and interpersonal skills.
• Be dynamic, with excellent interpersonal communication and agility;
• Have an analytical mind and know how to work with data in favor of the objectives;
• Knowledge of the office package (word / excel / ppt)
• Able to work in Hybrid format

Differentials:

• Smartphone features knowledge;
• Experience in agencies working and opening briefings;
• Experience in B2C marketing in Latin America. 
• Familiarity with customer journey mapping tools and UX thinking. 
• Previous work experience in eCommerce, retail, technology, or consumer goods.

Languages:

• Advanced in Spanish and/or English communication skills.