General Information

Req #
Career area:
United States of America
North Carolina
Thursday, June 16, 2022
Working time:
Additional Locations: 
* Morrisville - North Carolina - United States of America

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you...

Description and Requirements

Position Description:

We're looking for an innovative Channel Marketing Manager to be responsible for managing our channel partner co-marketing plans from strategy to execution. As the Channel Marketing Manager, you will work with the NA Channel Business Leaders to understand the needs of our business partners. You will be responsible for collaborating with NA Marketing Segment managers to develop thoughtful co-marketing plans to engage our target audience through our Distributors and National Sales Partners (NSPs) with a consistent message and strategy. This position supports a fast-paced and dynamic part of our business, and will require an individual who is resourceful, self-motivated, and willing to adapt to changing requirements when needed.

What You’ll Do:

  • Drive an integrated co-marketing plan through our partners and amplify Lenovo’s message and strategy in alignment with our go-to-market objectives 
  • Collaborate with segment leaders to extend their integrated marketing plans through our channel partners
  • Support Distributors and NSPs with relevant marketing campaign materials to drive growth aligned with business objectives
  • Maintain the infrastructure to efficiently support our channel co-marketing activities
  • Manage cross-segment revenue and profit driving channel programs
  • Advise, consult, and partner with our business, sales, and marketing segment leads to ensure execution is aligned with priorities of key constituents
  • Ensure availability of content across multiple communication channels
  • Ensure quality and timeliness of co-marketing deliverables
  • Track and report co-marketing success metrics
  • Act as a liaison between marketing and the channel business, cultivating, distilling, and sharing insights as appropriate between both teams


  • Bachelor’s degree in journalism, public relations, business, or English; MBA is a plus
  • 5-7 years of channel marketing experience with either a vendor, reseller, or distributor in the IT sector
  • Strong and versatile writing skills demonstrated through a broad portfolio of samples
  • Advanced proficiency in MSFT Office required
  • Experience working across various communications media
  • Strong project management skills and attention to detail
  • Self-driven, demonstrating the ability to work independently with minimal direction, as well as the presence and poise to represent the marketing function directly to senior management
  • Comfortable in fluid, rapidly changing business environments with high degree of ambiguity
  • Collaborative, with the ability to work across complex, global organizations
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

* Morrisville - North Carolina - United States of America