General Information

Req #
WD00003419
Career area:
Marketing
Country/Region:
United Kingdom
State:
Hampshire
City:
BASINGSTOKE
Date:
Friday, November 5, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. 

And we go big. No, not big—huge.

We’re not just a Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re in 180 markets, working with 63,000 brilliant colleagues and counting. And we’re known for the world’s most complete portfolio of smart technology, from devices to software to infrastructure.

With our ingenuity, we help millions—not just the select few—experience our version of a smarter future. 

The one thing that’s missing? Well… you...

Description and Requirements

Are you a creative, proactive, and hands-on technology marketer? Would you like to work for the world’s largest PC & Tablet manufacturer, who’s one of Interbrand’s top 100 best brands in the world, and number 27 in Forbes’ highest regarded global companies?  A company that sells 4 devices every second of every day and picked up more awards than any other company at this year’s Consumer Electronics Show in Vegas?  Could you implement world-class B2B channel co-marketing campaigns with large resellers and distributors, and drive the ultimate in partner loyalty? If so, then this role could be for you! 

In this exciting customer-facing role you will be responsible for driving co-marketing campaigns with a select group of Lenovo UK & Ireland’s B2B resellers, e-tailers and distributors. Lenovo’s commercial (B2B) business operates 95% through a channel partner model (distributor and reseller) - so the level of engagement, loyalty, and capability with those partners is critical to the success of our business. We strive to do things differently, so bringing a fresh way of thinking, bringing creativity and surprise to everything we do is the hallmark of our marketing efforts. 

What will be your tasks once you start in this role?  
• Engaging with the marketing teams of nominated distributors and resellers to build quarterly co-marketing, MDF, and communication plans
•  Supporting the translation of business strategy and account strategy into co-marketing plans / JBPs with the channel partners 
• Working closely with the relevant Partner Account Managers (PAMs), Distribution Account Managers (DAMs) and Sales Managers and Channel Director to ensure delivery against sales & strategic account targets, and input into the strategic account plans
• Ensuring the amplification of Lenovo-owned brand and end-user campaigns through the channel partners 
• Managing the spend of the selected partner’s (distributor and reseller) co-marketing and MDF budgets, driving use of Channel tools (e.g. Partner Portal LPC, LORI, Co-Marketer, Marketing Hub etc.) 
• Driving efforts to establishing a clean, complete, and effective database of channel partner contacts (via LPC) for use in marketing activities 
• Managing the co-marketing execution, tracking, communication, management reporting, and delivery against KPIs with the selected partners 
• As a key member of the marketing team, this role will also play a part in inputting into the overall marketing strategy, and will have the chance to work on other exciting marketing projects, as the opportunities arise 
• Analyze key data sets (sell out, share of wallet, quadrant, market research) to identify focus accounts for marketing investment

What will help you get the job done?
Here are some of the things that we think will be valuable in this role, but we’re also open minded, so if you recognize yourself in any of these traits, then we’d love you to send us an application. 
• Ideally 5 -7 years marketing/communications or category/product marketing experience is required, preferably with a PC background (or at least technology), either from a vendor, reseller or component brand
• Degree level or equivalent education in a marketing, or business discipline 
• Demonstrates a good comprehension of the B2B market 
• Understanding of the channel sales model and IT/tech channel landscape PC or Technology background 
• Comfortable in front of customers, business partners, agencies and management 
• Excellent presentation, communication & negotiation skills: able to present ideas/strategies/products in a clear, and convincing manner 

WHAT WE WILL OFFER YOU 
• An open and stimulating environment within one of the most forward thinking IT companies
• Flat structures and fast decision-making processes 
• Opportunity for real creativity and ownership 
• A modern and flexible way of working to combine personal and professional life 
• An international team with a high focus on diversity 
• Attractive compensation package 

This role is office based (Chineham, Hampshire) and frequent UK-wide travel will be required (visiting customers, partners or agencies). You will report to our Marketing Director based in the UK as well.