General Information

Req #
WD00029365
Career area:
Marketing
Country/Region:
India
State:
Karnataka
City:
BANGALORE
Date:
Wednesday, May 18, 2022
Working time:
Full-time
Additional Locations: 
* BANGALORE - Karnataka - India

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you...

Description and Requirements

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. To find out more visit https://www.lenovo.com,and read about the latest news via our StoryHub.


In the Consumer PC category, Lenovo is one of the Top 3 brands in the country with close to 20%+ market share across laptops and desktop AIOs. Lenovo brand is one of the strongest and reputed technology brands in India and enjoys very high levels of awareness and consideration. Lenovo computing devices are widely distributed and known for their breakthrough innovation and outstanding value.

The Consumer Marketing - Lead– Consumer PC and Tablet will be responsible for brand growth that enables our business trajectory and ambition. In the Consumer PC segment, s/he needs to demonstrate growth and impact in the following areas:

  • Strategic thinking and planning – Design and deploy robust annual and quarterly marketing plan keeping the category, consumer and channel objectives in cognizance
  • Nurturing the Lenovo brand and its presence in key segments – Create a comprehensive marketing mix that addresses long term goals to build a distinctive brand and short-term demand generation objectives.
  • Will have the responsibility to build compelling differentiation and distinctiveness for the brand portfolio in the marketplace across touchpoints – social media, advertising, retail experience and e-commerce.
  • Operational excellence and support to the consumer segment team – Set systems and processes to ensure on time, in full delivery of marketing plans, measurement of outcomes and timely communication with the HQ segment team and regional sales leaders. S/he also needs to manage joint marketing plans with top e-tail accounts – Flipkart, Amazon and Paytm through the team
  • Developing a cohesive team and grooming top talent for future growth – Coach and mentor team members for core functional skills, Lenovo leadership behaviors and build a succession plan for key marketing roles
  • The position reports to the Chief Marketing Officer, Lenovo India and will work closely with the Executive Director, Consumer segment and Director, Tablet and Smart Devices. S/he will have an opportunity to work, learn and collaborate with the Global and Asia-Pacific marketing teams on a regular basis.

Specification & Requirement

Are you someone with a passion for brand & marketing? Lenovo India is looking for a passionate, creative, analytical and experienced marketing professional curious to explore and unveil insights and create marketing stories.

If you are management graduate of 2005-2008 batch and passionate about brand marketing and strategy; If business expansion, growth & challenges excite you; willing to be stationed at Bangalore; this job is for you.

Education/ Qualification

Must Have: Management degree from one of the Top premier business schools in India

Work Experience

Must Have: 2007 batch, 13 years (1 year MT + 3-4 years of sales + at least 4-5 years of core marketing experience), Significant experience having worked in a Top FMCG/ Technology/ E-commerce company

Desired:

At least 2006 batch, 14 years (1 year MT + 4-5 years of sales + at least 5-6 years of core marketing experience), Significant experience having worked in a Top FMCG/ Technology/ E-commerce company.

* BANGALORE - Karnataka - India