Lenovo

This is a 12 months fixed term contract. 

The ideal candidate will have experience managing multiple campaigns across the Digital Marketing space. Their main duties will include agency management and ensuring campaign deliverables are met across Lenovo’s SEO, SEM, Social Media, Email, Video and Display campaigns. These duties typically include:

• Owning the E-Commerce marketing campaign calendar with tailored execution for our key segments – SMB, Education, Gaming & Consumers
• Align with internal teams such as 4P, Sales, Finance, Segment Leads and Web Operations to ensure campaign deliverables are consistent with overall E-Commerce objectives, promotional calendar & UX requirements are met
• Briefing the internal designer/creative agency to produce marketing materials
• Working with media agency on campaign reporting, deliverables and media optimisations across SEM PPC/Banner, Video and Social Advertising, Retargeting, Email Marketing & develop programs to capture online audiences and convert visitors to qualified leads/purchase
• Oversee the trading of digital and social advertising through DSP’s and appropriate technology tools
• Work with WW team on SEO content strategy and manage localisation and deployment
• Ensuring Alliance funding requirements for campaigns are met and delivery of reports/post campaign documents are submitted to partners on time
• Monitor analytics, industry & competitor trends and other success metrics for analysis and ongoing optimisation
• Provide regular reporting of all digital campaign activities and results

Additional E-Commerce Department functions/responsibilities, as needed