General Information

Req #
WD00015758
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Additional locations:
US - Mobile
Date:
Wednesday, November 10, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

At Lenovo, we are a community of innovative thinkers, risk-takers, and people who challenge the status quo. We strive to put more innovation in the hands of more people so they can do more amazing things. We want passionate, enthusiastic and driven professionals who want to make an impact in a fast-paced global technology environment. Help us define our world of tomorrow.

Lenovo Infrastructure Solutions Group (ISG) is hiring a Global Partner Marketing Manager to manage our World Wide (WW) Partnership with NVIDIA.  We are looking for a self-starter with experience in building joint Go-to-Market (GTM) marketing plans with alliance partners to enable geography marketing execution.  The joint marketing plan defines the strategic and tactical marketing plan for the use of NVIDIA market development funds (MDF) to drive awareness and demand for joint solutions.  

This role also draws from your experience in defining demand plays and developing content for B2B multi-channel campaigns and leading engagements with external agencies. This role has the unique privilege of collaborating with a strategic alliance partner, cross functional teams, agency partners, and Geography marketing.  You will drive the content development to support the GTM marketing plan.  You will collaborate with NVIDIA and solution/segment marketing teams to define the strategic objectives, content plan, KPIs and deliver Geography marketing execution guidance.

The right person is comfortable driving the Lenovo priorities through third party stakeholders. The key to success in this global role is an ability to consistently engage with teams across the ISG marketing & communications function on behalf of the joint GTM marketing plan. 

This position can be remote and candidates can be based anywhere in the US. #LI-Remote

Responsibilities:

  • Develop global Lenovo + NVIDIA GTM marketing plans and deliver these plans through the Lenovo WW Partner Marketing Governance model.
    • Define the strategic objective and tactical priorities for the marketing execution of partner development funds
      • Build and interlock the semi-annual marketing plans for Geo execution guidance
      • Define and drive the calendar of joint marketing execution between NVIDIA & Lenovo
    • Interlock the total MDF budget strategy with NVIDIA (by HQ, by Geo)
      • Geo budgets leverage the ISG Geo allocation methodology
      • Define the MDF budget & plan across HQ functions
    • Ensure GTM marketing plans reflect both Lenovo & NVIDIA  marketing, communications & sales learning priorities
    • Define and lead the supporting content plan aligned to the GTM plan
    • Assist with marketing launch interlocks (where needed) between Lenovo and NVIDIA
  • Lead the agenda definition and supporting materials for Executive Quarterly Marketing Reviews (QMR) between Lenovo and the alliance partner
  • Lead the ISG marketing relationship with NVIDIA in collaboration with alliance manager, solution & product marketing
  • Lead the demand play strategy, development and project management of content creation to support WW demand gen plays
    • Partner with stakeholders to define play strategy: target audience, key messages, offering focus, and required content to enable Geo execution
      • Stakeholders include: Geo ISG marketing; product segment & solutions teams and NVIDIA
      • Demand play development must align to the overall joint marketing plan and include eligible MDF activities
    • Manage agency partners identified to support the agreed upon content plan
      • Production schedules and on-time delivery
      • On budget delivery of content assets
      • Manage agency selection within pre-approved vendors
    • Oversee all content assets funded through MDF to ensure NVIDIA branding and legal compliance prior to release for Geography execution  
    • Manage the POE requirements for Lenovo reimbursement of WW content development
    • Manage internal communications with Geography marketing through play development through WW Guidance, DG/Brand bi-weekly call, internal Demand Play email updates
  • Publish and communicate asset availability through Lenovo Adobe Experience Manager (AEM) the digital asset repository for Geo use
  • Manage the quarterly marketing dashboard
    • Funding utilization: 
    • YTD Marketing Performance (MQL, Marketing Pipeline, Win Revenue)
    • Customer references pipeline
    • Write the executive summary of the quarterly performance and status updates for key focus areas

Basic Qualifications: 

  • 5+ years experience in B2B marketing experience
  • Budget management experience (strategy, execution)
  • Understanding of a broad range of marketing activities, disciplines, and tactics
  • Proven project management skills.
  • Excellent writing, presentation, and communication skills
  • Ability to work with cross-functional and cross cultural teams
  • Team player mentality and positive, “can do” attitude
  • Ability to work in a fast-paced environment
Preferred Qualifications: 
  • Relationship management experience preferred (i.e. agency partners, alliance partners, internal stakeholders)
  • Demand gen program experience preferred (content creation aligned to the target audience buyer’s journey)
  • Familiarity with standard marketing performance metrics is preferred
Awards & Recognition:
  • Fortune Magazine’s World’s Most Admired Companies, 2020 & 2019
  • Human Rights Campaign, Corporate Quality Index – Perfect Score 2020, 2019, 2018
  • Universum’s World’s Most Attractive Employers, 2021, 2020
  • Best Places to work for LGBTQ Equality, 2021 & 2020
  • Top 100 Internship Programs Winner, 2020
  • Global 100 Most Sustainable Corporations by Corporate Knights, 2020
  • Bloomberg Gender-Equality Index – Perfect Score, 2020
  • IoT Breakthrough Award, 2020
  • 2021 Fortune Global 500, #159
Learn more about why it’s great to work at Lenovo - https://www.lenovobenefits.com/why-join-lenovo 
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.
For US applicants: In accordance with Executive Order 14042, Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19 by January 18, 2022, subject to any applicable accommodations. To be fully vaccinated by January 18, that means individuals must receive the final dose of a 2-dose vaccine (e.g., Moderna or Pfizer) or a single dose of Johnson & Johnson’s vaccine by January 4, 2022. This applies to all US based employees and contractors, including remote employees and interns. As a condition of employment, you must provide proof that you are fully vaccinated by January 4, 2022 or during your new employment orientation (for individuals with hire dates after January 4, 2022), or follow Lenovo’s accommodation process.