Lenovo

*This is a remote position

Lenovo is looking to add talent to our growing Global Media COE. We offer an environment that is challenging, fast-paced and continuously evolving in pursuit of our goals. We collaborate with global, geo, and country marketers, other functional COEs, and our creative and media agencies to develop creative, data-informed global strategies that are activated in priority markets and beyond.

The Global Media Data, Tools & Enablement Manager is responsible for defining, governing, and scaling how media and campaign data is collected, classified, activated, and reported globally. This role ensures Lenovo owns its media data inputs, taxonomy, tooling, and outputs—establishing a single, trusted source of truth and reducing dependency on agency-owned structures.

By working closely with the Global Media COE, marketers, agencies, analytics, and development teams, this role acts as the product owner for media data and tools: identifying problems, quantifying opportunity, defining solutions, guiding development, and ensuring successful global rollout and adoption. While the focus is digital media, success requires strong fluency across the broader first-party data ecosystem, including site, CRM, and platform data.

The ideal candidate operates strategically and pragmatically, simplifies complexity, establishes shared language and standards, and drives change across a large, matrixed organization. This person is curious, structured, persuasive, detail-oriented, and comfortable leading projects with limited guidance.

Key Responsibilities

Strategic Ownership & Global Leadership

• Create a global vision and roadmap for media data, tools, and reporting; secure buy-in across the organization
• Establish Lenovo standardized approaches to media data collection, classification, and activation globally
• Define and enforce a shared media data vernacular across the Global Media COE, agencies, and marketers
• Own global media taxonomy, including data fields, values, naming conventions, and metadata
• Represent the Global Media COE in media data, tooling, reporting, automation, and enablement discussions
• Continuously evaluate opportunities to increase efficiency and reduce error through automation and AI

Tool Development, Enablement, Reporting & Execution

• Lead discovery to understand problem size, inefficiencies, and potential business impact before initiating new builds
• Provide functional direction and requirements for centralized media tools including briefing forms, taxonomy builders and more
• Partner with development teams to translate requirements into scalable, user-centric solutions
• Own global rollout strategies including phased launches, enablement plans, and adoption benchmarks
• Develop training, documentation, and guidance for marketers and agency teams
• Audit tool usage and data quality to assess adoption, compliance, and friction points
• Own the global media reporting strategy and evolve dashboards for different audiences
• Ensure reliable, governed data flows into dashboards and intuitive visualization
• Establish guidance for first-party data activation and audience usage
• Maintain strong working knowledge of ad servers, DSPs, CRM onboarding, CDPs, media partner platforms (e.g., Meta, Google/YouTube, Amazon, The Trade Desk) and asset management platforms

Basic Qualifications:

• Bachelor’s degree
• 8+ years’ experience in media operations, media data management, marketing technology and/or analytics-adjacent roles

Preferred Qualifications:

• Strong verbal and written communication skills
• Demonstrated experience owning and rolling out global tools and workflows
• Experience working with media agencies and within highly matrixed organizations
• Exceptional problem-solving and critical thinking abilities
• Ability to simplify complexity and align diverse stakeholders
• Strong organizational and prioritization skills
• Tenacious, resourceful and agile in pursuit of end-goals

Methods & Tools

• Media taxonomy development and governance
• Ad servers, DSPs, and major digital media platforms
• CRM onboarding solutions and CDPs
• Asset management platforms (e.g., AEM)
• Media reporting and dashboarding tools
• Site and campaign tagging frameworks
• Experience with both B2C and B2B digital marketing data
• Familiarity with advanced measurement approaches (e.g., brand lift studies, marketing mix modeling)