General Information

Req #
WD00012619
Career area:
Marketing
Country/Region:
India
State:
Karnataka
City:
BANGALORE
Date:
Tuesday, October 12, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

  • Manage multi-country marketing research studies (research brief, agency management, questionnaire design, analysis, concise reporting and presentations), which include but are not limited to global brand tracking, consumer online studies, KPI tracking/reporting, product concept evaluations, etc.– mostly quantitative, but some qualitative studies. 
  • Run all aspects of Motorola’s global buyer satisfaction program from operations, dashboarding, product/country summary reports, participating/running on-going meetings to share CSAT results.
  • Work collaboratively with cross functional teams to communicate results and insights, as well as track actions taken.
  • Serve as an advisor to internal working teams (marketing, product, strategy and sales) to determine research needs, interpret research findings and leverage insights in support of key business decisions.
  • Work with research agencies and internal business partners in designing and managing studies, including scope, budget and schedule.
  • Synthesize consumer insights on topical areas across studies to tell a compelling story.

Basic Qualifications:

  • Minimum of 5+ years of marketing research experience required
  • Master’s degree in marketing research/related field or MBA

Preferred Qualifications:

  • Experience managing both quantitative & qualitative studies
  • Multi-country/international research experience
  • Experience with customer satisfaction programs, brand tracking studies, conjoint methodologies, large-scale online studies preferred
  • Excellent research project management skills
  • Excellent critical thinking and analytical skills – ability to translate clients’ business questions/needs into focused research studies
  • Strong communication skills – outstanding written, oral and presentation – concisely and effectively; ability to interact with senior leaders
  • Ability to work as part of a cross-functional team with limited supervision
  • Both agency and client-side experience preferred
  • Previous telecommunications/mobile industry experience a plus
  • Proficiency in Excel and PowerPoint
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.