General Information

Req #
WD00012689
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Tuesday, October 5, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

Responsibilities:

  • Create a vision for effective content strategy, production, and management that powers digital marketing to drive growth for the WW eCommerce business
  • Define the organization structure, service framework, production model, operational workflows and processes, as well as the financial model to support business needs
  • Collaborate with segment teams to understand key segment audiences and their customer journeys to effectively reach and engage audiences with relevant content across product, promotional, and engagement needs
  • Direct a team of content strategists to develop clear and engaging content across our core segments consistent with the company’s brand image and addresses both business goals and end-user needs
  • Maintain overall responsibility for the creation, adjustment, and management of the editorial calendar
  • Collaborate with the global analytics team to measure content effectiveness, including the definition of key metrics and the creation of reporting dashboards
  • Lead and manage a team of global eCommerce content strategists and producers to be best-in-class and immersed in the business
  • Drive best practice sharing, standardization, and operational efficiency across the content strategy, production, distribution, and measurement process
  • Align with Corporate and BU marketing teams to establish style guides that specify the writing style and tone needed to create engaging content
  • Align with UX on best-in-class website templates to provide a positive user experience on .com (i.e. product, series, and brand pages)

Requirements:

  • Bachelor’s degree in Marketing, Business Management, or related field, with 10-15 years of experience in marketing, communications, journalism, or related field. MBA a plus.
  • Experience building content strategies and plans that successfully represent the brand and drive impactful storytelling across product, demand generation, and site content
  • Sound knowledge of content management systems, keyword research tools, social media platforms, SEO and SEM
  • Strategic thinker with the ability to lead and apply strategy
  • Knowledge of digital marketing trends and techniques, including channels, technology, and analytics
  • Strong analytical and quantitative capability to determine content effectiveness, ROI, etc.
  • Previous and proven effective personnel management experience required
  • Strong leadership, teamwork, and interpersonal skills and the ability to deal with both internal and external customers
  • Expert ability to deliver on multiple simultaneous tasks with excellence
  • Comfortable working in a fast-paced, fun, and entrepreneurial environment
  • Highly organized, strong attention to detail, and outstanding time management skills
  • Strong project management and process orientation
  • Ability to collaborate in a heavily matrixed environment
  • Ability to write, present, and sell in a clear, powerful, and compelling way; be a great storyteller
  • Confident, likable, collaborative, passionate
  • Previous budget management experience
  • Strong Excel, Word, and PowerPoint skills
  • 10% travel
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.