General Information

Req #
Career area:
United States of America
North Carolina
Wednesday, October 13, 2021
Working time:

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

Global eCommerce SMB Segment Marketing Campaign Manager

Lenovo is a member of the Fortune Global 250 and is the fastest-growing PC maker on the planet!   We are best known for our ThinkPad line of notebooks as well as our continued legacy of delivering innovative solutions to our loyal customers around the world!  We enable technology solutions that transform the digital world of tomorrow.  Come join our team Lenovo’s Worldwide eComm Marketing Team!

The Global eCommerce SMB Segment Marketing Campaign Manager position requires a unique blend of skillsets including B2B marketing strategy, digital media activation, campaign planning, agency experience, and the ability to collaborate across complex organizations and worldwide teams. The individual must have the ability to lead + execute campaigns from marketing brief through execution.  The individual will report directly to Lenovo’s Global Director of eCommerce Digital Marketing and is a highly visible position within Lenovo’s eCommerce Digital Marketing Organization.  The scope of the position will support Lenovo.coms Small-Medium-Business channel as the Global SMB Marketing Campaign leader across all geographies.   

The Global eCommerce SMB Segment Marketing Campaign Manager will serve as Lenovo’s global conduit for segment marketing campaign strategy, leading & writing marketing briefs, coordination across teams to deliver planning management through execution (strategy, content, site, media, process, insights, performance, & more), leading the development of GEO level campaign planning playbooks, media agency leadership, and more.  The position will serve as the lead point of contact for the end-to-end mid-funnel marketing campaign strategy worldwide. 


  • Serve as SMB Marketing Campaign Strategy Leader Across Lenovo Worldwide.
    (Strategy, Coordinate, Plan, Execute, Recap, Measure, Evolve).
  • Work as Bridge Across Business Sectors to Create Cohesion in the Way Lenovo eComm Plans, Executes, and Measures Success.
  • Develop Global Marketing Campaign Briefs, Strategic Plans, Roadmaps, Media, Audiences, Site Experience, Content, & More.
  • Manage and Partner with Lenovo Global Agency Partners to Brief, Plan, & Execute Successful Mid Funnel Marketing Campaigns.
  • Assemble End to End Marketing Campaign Plan Framework as the Central Point of Contact Worldwide.
  • Lead Communication for Key BU Campaign Planning Meetings.
  • Own Project Tracking and Collaboration with all Partner Teams to Deliver Programs Based on Timing and Objectives
  • Elevate eCommerce Marketing Team as Center of Excellence by Leading Mid-Funnel Marketing Campaign Strategy Worldwide.
  • Build Measurement Frameworks for Campaigns with Clear, Concise Goals + Metrics to Optimize Results.


  • Bachelor’s Degree in Marketing, Business, or relevant field.
  • 7-10 Years of Experience in Digital Marketing, eCommerce Merchandising, & Campaign Planning
  • Experience Using Marketing Automation, Campaign Planning Tools, eCommerce Measurement Tools, & More
  • Understanding of E2E Campaign Planning Process from Brief to Execution.  Strong Agency Experience. 
  • Strategic Thinker and Creative Problem Solver with Data-Driven Analytical Aptitude. 
  • Highly Organized, Strong Attention to Detail, and Outstanding Time Management Skills.
  • Strong Project Management and Process Orientation, Great Communication & Presentation Skills.
  • Ability to Work in a High-Speed Global Team Environment.
  • Strong Collaboration Leadership Skills, Clear Communicator, Ability to Navigate Complex Organizations.
  • Proficient with MS Word, Excel, PowerPoint, Digital Marketing Tools, & More.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.