Why Work at Lenovo
Description and Requirements
As Product Specialist you will define and manage the product offering, positioning, and pricing across the Product life Cycle of a given portfolio, guiding the direct/indirect sales teams on such product related dimensions. You will support the Product Manager and help plan the business objective for a specific portfolio, and to achieve this plan through on going adjustments of the product related decisions.
You will act as the lead expert in competition product knowledge in all dimensions (product knowledge, pricing, marketing, customer requirements). As Product Specialist you will collaborate, brief, support direct and indirect sales force on product strategies. You will report to Commercial Product Management Team leader.
What tasks are waiting for you in the role?
Market and Product Expertise – Product Life Cycle management
- Assesses customer trends and competitive landscape that impact product configurations
- Solicits critical input from direct and indirect sales teams, and from key account customers and partners to identify product strength, functional or positioning challenges
- Drives efforts to capture end-customer purchases to new generation products
Business Planning and Management: Reporting & Business Control
- Integrates market, product, sales, and finance information to support the Product Manager on a precise business plan for the product / geographical area covered.
- Sales Enablement to local sales force on products and key positioning messages to generate interest and gain mind-share.
- Market analysis related to portfolio using IDC data by product & by series
Provides, Reviews and Supports Product Manager, on an on-going basis the business results in its various dimensions (revenue/margin/shipments)
- Applies expertise to consistently drive to an optimum configuration of product positioning, competitive pricing, product mix and promotional activities, in line with defined business plan.
- Actively engages with and drives sales forces to ensure that short/mid-term selling activities reflect product availability, and Go-To Market strategies, and optimizes revenue and profit for the product line, during all product life phases (launch, end of life, product transition…)
- Collaborates closely with direct and indirect sales to identify and decide discounts, promotional, and deal pricing that keep products competitive in local markets and key accounts, in alignment with financial objective.
- Ensures overall margin achievement by balancing profit/loss across all category products and customer segments.
- Product Line development through Education, Communication, Sales Support, Partnerships.
- Lead business partnership with key external partners of the IT industry, to further develop the business in compliance with the specific business objective
- Actively supports field sales in pursuing major deals and growing account wallet share.
- ideally you are coming from IT industry and you familiar with IT products
- you have 3+ years of experience
- you are familiar with budget planning
- you have brand or product manager experience
- you speak fluent English
- your Excel skills are advanced / you are able to manage data
- An open and stimulating environment within one of the most forward thinking IT companies
- Flat structures and fast decision-making processes
- A modern and flexible way of working to combine personal and professional life, working from home
- An international team with a high focus on Gender Diversity
- Attractive compensation package