General Information

Req #
WD00015751
Career area:
Marketing
Country/Region:
India
State:
Karnataka
City:
BANGALORE
Date:
Wednesday, November 3, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

As retail marketing lead, the core objective of the role is to guide strategy, planning and end to end execution for Lenovo India consumer business. This is a critical role in the India marketing team for the Lenovo Consumer business with will require management of multiple stakeholders and driving retail and channel marketing across product categories.

Create & deploy Retail projects to drive salience, premium imagery & market share

  • Drive consistency and premiumness in brand presentation: new LES design stores
  • Unified branding refresh approach for Branded Retail
  • Drive Retail Excellence & Hygiene projects (Merchandising & Maintenance)
  • 360 enablement for new branded store launches

Build and execute a construct for BTL/DG investments

  • Drive quarterly/yearly regional marketing planning with state-view alignment
  • Be the central checkpoint, track progress & define measures of success
  • Key campaign launch POSM, offer roll out at retail

Enable business performance for Branded Retail Success + Digital for Retail – enable, educate & evangelize digital tools for business to leverage

  • Digital for Retail: drive demand-gen through strong performance marketing engine
  • Demonstrate and enable new ideas in-line with market requirements to impact Branded Retail biz growth
  • Drive strong collaboration with Lenovo.com & Lenovo Exclusive Store to set strategic projects for success - Omnichannel, New product launches

Large Format Retail – strategize, plan & execute marketing initiatives to drive premium & SOW

  • Drive quarterly/yearly LFR marketing planning with account-view alignment
  • Be the central checkpoint, track progress & define measures of success
  • Develop co-marketing programs to drive unique experiences through online + offline

Drive Channel Marketing excellence

  • Develop and create a full-year channel marketing plan and calendar view for partner engagement
  • Drive bi-annual partner satisfaction measurement process (PSAT)
  • Introduce new initiatives on channel transformation, making future-ready & impact capacity growth
  • Manage & execute Partner engagement programs, annual channel meets calendar (national + region)

Agency interaction

  • Collaborate and liaise with multiple agencies to drive better creative output
  • Manage agency relationship and infrastructure to drive quality output and maintain TATs

Team Management

  • Manage a strong, cohesive regional consumer marketing team and provide opportunities for skill development
  • Enable team members to think strategically
  • Provide timely support and learning for team members to grow and upscale
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