General Information

Req #
Career area:
United States of America
North Carolina
Additional locations:
US - Mobile
Friday, October 29, 2021
Working time:

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

The future of work is hybrid. It’s flexible. You may work from home, on the road, on a manufacturing floor, in an office – and maybe many of these in the same week. We are seeing many businesses prepare themselves to support a permanent “work from anywhere” model. Ensuring that coworkers in a distributed workforce can collaborate effectively has become business critical. 

Lenovo’s Smart Collaboration business was established long before the pandemic and continues to evolve and innovate to lead the industry in collaboration solutions for business. At the core of these solutions is our ThinkSmart portfolio, supported with intuitive software, and specialized services for deployment and ongoing management. 

We are looking for a seasoned marketing strategist to translate our Smart Collaboration business goals into marketing strategy. The Smart Collaboration Marketing Manager will define target audiences, key focus markets, and design end-to-end marketing plans that support sales teams and reach target audiences at key points along the customer decision journey.  

Our ideal candidate is a self-starter, with experience driving ROI on digitally led campaigns, planning industry events, creating sales enablement, working with industry partners, and driving alignment across multiple internal teams. 

The Smart Collaboration Marketing Manager will work with the global ThinkSmart business unit to produce and deliver marketing collateral and sales enablement to the Lenovo GEO marketing teams and sales forces. They will need to distill technical solutions into value-based marketing messaging and feature/benefit language. They will work directly with the GEO marketing teams and the field sales organization to collect feedback on programs, disseminate requests, and communicate new programs. 

 Work directly with the ThinkSmart BU to: 

• Become an SME in the area of workplace transformation and fully understand the various technologies (hardware, software, accessories) that make up the ThinkSmart offerings 
• Build feature/value/benefit marketing based on technologies coming to market 
• Work with the insights group to understand the global market landscape and make a recommendation to the ThinkSmart BU as well as direct sales and “go-to-market” activities for GEO marketing teams and sales 
• Coordinate with GEO marketing and enablement teams to align on strategic programs, build complimentary workstreams, and be the ThinkSmart representative of the commercial marketing organization within those organizations 
• Present quarterly to sales and marketing leadership on progress and outcomes 
• Build and track usage model across all assets to gauge effectiveness and report overall program ROI 
• Work closely with the integrated marketing team on enablement tools development, usage, and deployment (I.e. PSREF, MyPitch, TIGER, etc.) 
• Champion new ways to reach and drive conversations with commercial IT decision makers and IT influencers via social and of digital platforms. 
• Ensure design, branding, and tone are consistent across all assets 
• Manage all event and launch logistics as they pertain to ThinkSmart and related solutions (i.e. CES, InfoComm, ISE, etc.) 
• Ability to quickly build consensus among the GEO organizations and business partners and stakeholders. 
• Ability to be flexible and handle new task quickly and decisively. 
• Partners management (Intel & MSFT) and POP process for reimbursement 
• SOW management between procurement & agencies 
• Travel requirements as needed (est 10% or less) 
• Manage and report on an annual budget 

Desired Skills: 
• Bachelor’s degree in marketing, business or related field 
• 5-7 years’ experience and proven track record in executing successful B2B marketing programs 
• Strong technical acumen with a history of taking complicated solutions and building simple, impact marketing assets and programs. 
• Strong attention to detail and results oriented 
• Strong organizational, project management, analytical and quantitative skills 
• Strong written and verbal communication skills 
• The ideal candidate would be a resourceful, self-motivated individual willing to be flexible and adapt to changing requirements when needed 
• Candidates must have strong critical-thinking and problem-solving skills 
• Strong collaborative experience in teaming with Sales to drive results 
• Technology background in either hardware or software required. 
• Understand of common relationship sales motions and sales cycles highly preferred 

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.
For US applicants: In accordance with Executive Order 14042, Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19 by January 18, 2022, subject to any applicable accommodations. To be fully vaccinated by January 18, that means individuals must receive the final dose of a 2-dose vaccine (e.g., Moderna or Pfizer) or a single dose of Johnson & Johnson’s vaccine by January 4, 2022. This applies to all US based employees and contractors, including remote employees and interns. As a condition of employment, you must provide proof that you are fully vaccinated by January 4, 2022 or during your new employment orientation (for individuals with hire dates after January 4, 2022), or follow Lenovo’s accommodation process.