Lenovo

Position：Marketing Manager, MBG Japan

Job Objective：This role would be responsible for developing marketing plans and activities for smartphone product lines for Japan market

Role Description

Key Responsibilities

• End to End Marketing Campaign Planning for Japan smartphone products
• Driving consumer demand / sell-out for Motorola products in Japan
• Media planning, execution and optimization for all product line on all relevant channels
• Develop and execute media plans
• Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals
• Develop and monitor campaign budgets
• Management and coordination with all relevant internal (Finance, SCM, eCom, Product - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)
• Drive and deliver on brand and marketing funnel metrics that enable and results in final sales metrics
• Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
• Adapt global creative assets for local consumption or develop local communication for specific use cases.
• Collaborate with agencies and other vendor partners to ensure brand deliverables
  
  

Skills Required

• 10+ years of marketing experience for smartphones or consumer electronic products (Full time MBA degree is preferred)
• Very strong experience of media planning and marketing communication – digital. ATL experience would be good to have
• Strong experience of working with eCommerce marketplaces and retail
• Experience of product marketing a strong advantage
• Strong communication skills including proficiency in English
• Experience working with a team and delivering results in a fast-paced setting