General Information

Req #
WD00029537
Career area:
Product Management
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Friday, April 29, 2022
Working time:
Full-time
Additional Locations: 
* Morrisville - North Carolina - United States of America

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

Workstation Product Portfolio Manager - North America: 

The primary function of the Workstation Product Portfolio Manager is to manage the full Lenovo P Series product portfolio in collaboration with inbound (geo) product and industry vertical segment managers to manage product life cycles.  You will execute new product introductions, enable sales through ongoing education by way of internal and external events, training, portfolio asset and collateral management, while collaborating and partnering with ISVs.  The Workstation Product Portfolio Manager will also present to Channel Partners and Customers in enterprise briefings with the core mission of executing the quarterly and annual business objectives across all sales segments and routes to market. Working alongside the Workstation Business Managers, you will drive Workstation business cross-country in the USA and Canada to accelerate growth and drive execution across all aspects and routes to market - Relationship, SMB, Distribution and Channel Sales. You will report directly to North America Category Leadership and will be working with the workstation product managers (for both desktop and mobile workstation), sales segment business managers, vertical industry managers and marketing managers. Teaming will be essential with the key country and regional NA leadership, as well as centralized marketing, sales operations and finance teams. This role is critical in the ongoing success to Lenovo’s mission as the preferred professional workstation solution provider in the market. Lenovo is seeking a candidate who can put technology into combination with market and industry knowledge and then understand how Lenovo will influence trends, bring to market Smarter Technologies for All and adapt to changes within the local market continuously.

Position Requirements:

  • Deliver and Define workstation technical go-to-market strategy 
    • Influence the overall Lenovo NA Workstation strategy
    • Build, collaborate, implement, track and follow this overall strategy
    • Develop product positioning strategies aided by marketing plans to achieve business objectives
    • Deliver future requirements to the WW Workstation Business Unit based on opportunities informed by customer feedback and market trends
  • Drive the overall ThinkStation, ThinkPad P Series and ThinkVision P Series portfolio
    • Assist the P Series product managers in managing their portfolios through effective positioning and life cycle management
    • Teach P Series product management discipline to Jr. product managers
    • Assist in the creation of competitive P Series topseller portfolio for the channel reseller community
    • Drive NA Workstation product and solution requirements into the WW Workstation Business Unit
    • Ensure competitive pricing through PFV analysis
    • Ensure differentiated positioning through competitive product analysis
  • Support Lenovo’s overall mission of improving the customer experience with P Series professional workstations and Smarter Technology for All
    • Educate Lenovo sellers and Channel Partners on the P Series Workstation product line
    • Help the Lenovo sellers and Channel Partners close deals through strategic customer and partner engagements and/or formal P Series Workstation customer briefings
    • Participate in customer advisory councils to capture and enable the voice of the customer
  • Analyze and respond to the market
    • Analyze the overall Workstation market through heatmap and quarterly campaign activities
    • Analyze external market verticals and end user segments to define opportunities for Lenovo to grow the WS Category and market share
    • Influence quarterly campaign initiatives based on ongoing market analysis

The elements of the Lenovo Workstation Product Portfolio Manager role consist of:

Business Management System

  • Deliver and Define workstation technical go to market strategy 
    • Influence the overall Lenovo Workstation Strategy
    • Build, collaborate, implement, track and follow this overall strategy
  • Responsible to drive and manage the Workstation Business Management System
    • Weekly Cadence with Business leaders for EPS and SMB
    • Determine cadence and refinement of process
  • Business Reviews and campaign planning towards NA HQ Opportunity identification:
    • Analyze external market verticals and end user segments to define opportunities for Lenovo to grow the WS Category and market share
    • Champion, develop, and resource manage necessary marketing tools
  • Product:
    • Define within NA selection the local country Transactional (SMB) Workstation product offerings in alignment with local market demand and financial objectives
    • Communicate and present portfolio and product updates to sales teams (including tele-sales such as Mid-Market / LCSC), channel partners
    • Educate and communicate workstation selection along with simplified positioning
    • Competitive technical evaluation and sell against strategy (how we win)
  • Placement and Pricing:
    • Routes to Market and Go to Market Plan: Closely work with the WS Business Managers and Channel Teams to develop the plan. Inventory transition plan. Work with marketing to develop the marketing Plan and Pricing
    • Ensure competitive price points to achieve financial objectives and sales in and sales out targets
    • Ensure sufficient product availability at targeted distributors in cooperation with Lenovo’s District Account Managers, to realize forecast sales out tracks and targeted "Weeks-of-Inventory"
    • Communicate product portfolio and related promotions to NA stakeholders based on relevant placement strategy (REL vs SMB vs Web). Meet regularly with key channel partners to review sales out results, price points, and promotions, inventory and product requirements
  • Promotion:
    • Decide, execute and manage promotional activities (programmed and ad-hoc) to stimulate transactional workstation sales out
    • Manage transactional promo budget and effectiveness
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

* Morrisville - North Carolina - United States of America