General Information

Req #
WD00018523
Career area:
Marketing
Country/Region:
Malaysia
State:
Selangor
City:
Selangor Darul Ehsan
Date:
Tuesday, January 11, 2022
Working time:
Full-time
Additional Locations: 
* Selangor Darul Ehsan - Selangor - Malaysia

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. To find out more visit https://www.lenovo.com,and read about the latest news via our StoryHub.

In this role, you will e responsible for developing and driving SEM strategies   that will enhance Lenovo Ecommerce visibility, increase traffic, marketing performance and engagement. You will identify opportunities based on business priorities, ensure that the ECommerce pages and content published are SEM optimized, and working with internal teams to improve efficiency and achieving the KPIs set for the SEM program.

Responsibilities Include:

·       Implement and optimize digital campaigns across different online channels (e.g. SEM, Ad Display Channels, Social Media Channel, Programmatic Channel etc.) in efficient and cost effective manner by means of analytics tracking strategy, content strategy, tagging implementation, etc.

·       Develop media buy strategies and budget plans for various ad platforms (Facebook, Instagram, YouTube, Google, etc) and oversee the day-to-day execution and optimization of paid media campaigns with a focus on testing locally relevant visuals, messaging, and audiences

·       Track analyze and report for the performance of advertising campaign. Propose action plan to continuously fine-tune the campaign structure and content. Provide constructive advice/insights in order to achieve the agreed objectives

·       Conduct in-depth keyword and website research, ad grouping, audience targeting

·       Working with internal teams to drive content optimization and on-page best practice

·       Define, measure and evaluate relevant paid media KPIs and plan conduct and interpret the results of A/B tests to optimize existing and implement new ROI driven campaigns

·       Report on channel performance on a daily, weekly, monthly, and quarterly basis with focus on customer/market and actionable/data driven insights, utilizing key platforms including Adobe Analytics, Google Analytics, Google Ad Manager, and Facebook Ads Manager

·       Drive search synergy with paid channels to drive efficiencies at scale

Requirements:

·       Minimum 5 years of relevant work experience in digital marketing with hands-on experience managing paid media campaigns, experience in agency highly preferred

·       Experience with paid media campaigns for e-commerce platforms preferred

·       Hands-on experience in the application of digital marketing tools including Google Analytics and other web analytics tools for behavior tracking systems and methodologies, Google Ad Manager, Programmatic Ads, Facebook Ads Manager, Facebook Business Manager, other retargeting platforms, Adobe Analytics is a must.

·       Have deep knowledge of search engine algorithms and are current with SEM/SEO trends

·       Highly motivated self-starter who is comfortable working independently and cross-functionally


* Selangor Darul Ehsan - Selangor - Malaysia