General Information

Req #
WD00003449
Career area:
Marketing
Country:
Brazil
State:
São Paulo
City:
Sao Paulo
Date:
Sunday, June 27, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. 

And we go big. No, not big—huge.

We’re not just a Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re in 180 markets, working with 63,000 brilliant colleagues and counting. And we’re known for the world’s most complete portfolio of smart technology, from devices to software to infrastructure.

With our ingenuity, we help millions—not just the select few—experience our version of a smarter future. 

The one thing that’s missing? Well… you...

Description and Requirements

Motorola Mobility, A Lenovo Company, is one of the world’s fastest growing smartphone providers, creating groundbreaking, affordable, high quality products designed and built with the global customer in mind.
And it’s our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation, we want you to help us define our world of tomorrow. Explore the opportunities and apply today.

The Product Marketing organization plays the lead role in defining product value propositions, ensuring that products launch successfully and perform well in the market. The role is critical in analyzing customer experience metrics and competitive value propositions, understanding potential gaps and aligning with product management to optimize. This role has a high level of visibility across the organization, working with engineering and product management to define and position next-generation smartphones.

As a Product Marketing Specialist you’ll be responsible for smartphones under the Motorola brand. This role is critical in making sure the Marketing and PR teams, and their agencies, are engaged with all facets of the product: product engineering, packaging, documentation, product management, operations and sales teams. You’ll serve as the bridge to these groups to ensure a successful product launch.

Scope of Responsibilities

* Develop value proposition, product positioning, target customer definition, key selling points and features and benefits prioritization for Motorola smartphones
* Design market intelligence/research to analyze trends, competitive offerings, market segmentation, customer needs, features and benefit tradeoffs, etc.
* Author product marketing briefs (PMBs) to be used by all customer-facing functional teams; kick off program with briefing for all integrated marketing functional teams, including agencies
* Contribute to the development of global launch strategy and go-to-market plans; serve as the single point of contact for all customer-facing functional teams and regions on their respective products
* Manage and provide oversight during the development of naming and messaging on creative assets
* Provide oversight for product manuals, user guides and documentation

Qualifications:

* Very strong fluency in the English language as this is a global role and all key deliverables and materials for review will be in English
* 3-5 years of related experience in Marketing, Product Marketing or Communications
* Passion for technology
* Experience within the consumer electronics (hardware) or handset/mobility marketplace
* Knowledge of retail and carrier marketing and sales processes on a worldwide level
* Must possess a proven ability to achieve results in a fast-moving, dynamic environment
* Excellent communication, interpersonal and management skills; experience interacting with staff, colleagues, management and cross-functional teams
* Bachelor's degree in Marketing or equivalent
* Strategic and analytical thinker who can also operate in details
* Possess strong verbal, written and presentation skills
* Be proactive, with a strong problem-solving attitude
* Proven time management and organizational skills
* Be customer-centric, exhibiting dynamic, motivated, and results-oriented creative thinking
* Self-starter; ability to work independently
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.