Lenovo

Job Description 

As part of the Advertising & Digital Solutions (ADS) team, you will be responsible for driving advertising performance across Motorola-owned applications. You will focus on optimizing monetization, accelerating adoption of advertising features and formats, and ensuring sustained revenue growth by managing and scaling our ads ecosystem.

In this role, you will work closely with external partners such as ad networks, Demand-Side (DSPs), and mediation tools to maximize yield, improve fill rates, and ensure seamless ad delivery across Motorola’s app portfolio. You will bring a strong understanding of the programmatic advertising ecosystem, including auction dynamics, demand sources, ad formats, and measurement frameworks, to continuously improve ads performance.

You will be highly data-driven, owning key performance and engagement metrics for ads products. This includes analyzing performance trends end-to-end, diagnosing issues across the advertiser and demand partner journey, and developing data-backed strategies to improve conversion, reduce friction, and maximize ROI. You will leverage analytics and insights to inform optimization opportunities, partner strategy, and product improvements.

Internally, you will engage with cross-functional stakeholders, including product managers, engineering, operations, and marketing teams, to define requirements, influence roadmap evolution, and ensure successful execution of monetization initiatives. You will contribute to go-to-market strategies for advertising solutions, supporting awareness, education, and adoption across internal teams and external partners.

We’re looking for a driven, entrepreneurial individual who can operate at the intersection of data, product, and partnerships, someone who takes ownership, thrives in a fast-paced environment, and can translate insights into action to shape advertiser success and long-term revenue growth.

Scope of Responsibilities

• Partner with business development, operations, marketing, product management and engineering to support advertising product adoption.

• Advocate for improvements and new capabilities in our ads platform, ensuring alignment to advertiser needs and market dynamics.

• Own advertising solution metrics, including adoption, spend growth, churn indicators and performance KPIs.

• Monitor advertiser and costumers feedback, proactively addressing challenges to ensure the best advertiser experience.

• Analyze campaign performance and provide actionable recommendations to improve delivery and outcomes.

• Develop and maintain communication guidelines for partners engagement across lifecycle stages: onboarding, activation, growth and retention.

• Work collaboratively with cross-functional teams, ensuring alignment between strategy, execution, and results.
• Identify performance gaps and develop action plans collaboratively with the team.
• Prepare executive reports on portfolio performance, focusing on results and growth opportunities.
• Manage consultancies and vendors, ensuring strategic alignment and delivery quality.
• Negotiate and manage programmatic media and monetization partners.
• Design and conduct tests and experiments (A/B, formats, pricing, inventory) to optimize performance and revenue.
• Generate actionable insights from data to support strategic decisions for Product and Business teams.
• Monitor and analyze performance KPIs across the digital product portfolio, proposing continuous improvements.
• Develop and evolve monetization strategies on third-party platforms, identifying new revenue opportunities.
• Manage and optimize digital media inventory (display), balancing monetization and user experience.
• Define and execute the programmatic media strategy, ensuring revenue maximization and operational efficiency.

Basic Qualifications

• Bachelor’s Degree.

• Experience driving engagement and business outcomes for digital products or advertising solutions.

• Experience using big data and analytics to drive business decisions, optimize advertising performance or identify revenue opportunities.

• Experience in program management, preferably in digital media, advertising platforms or marketing technology.

• Experience with consumer and advertiser engagement in digital channels.

• Experience in analytics tracking, insights generation and campaign optimization.

• Experience working in the digital advertising industry (Ads platforms, DSPs, SSPs, retail media, programmatic, search, or social).

• Fluency in English and Portuguese.

Preferred Qualifications

• 5+ years in digital product management or ads-platform management.

• Strong understanding of the business drivers, customer dynamics and competitive landscape in mobile digital media, programmatic advertising, search or commerce.

• Experience working with agencies, advertisers and ad‑tech partners.