General Information

Req #
WD00028183
Career area:
Marketing
Country/Region:
Italy
State:
Milano
City:
San Felice Segrate
Date:
Wednesday, April 20, 2022
Working time:
Full-time
Additional Locations: 

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

Do you aspire to become a part of the Local Smartphone Marketing team of one of the world’s largest IT companies that choose to be different and better? Can you help us to reach our ambitious goals? You as our new Retail Trade Marketing Specialist for Smartphones will join our local Lenovo Motorola team. You will report to our Head of Marketing who is based in Milan, supporting the local marketing activities in Italy.

Motorola has a long history of inventing game-changing technology. By joining the team, you’ll help us continue our legacy by collaborating with talented colleagues around the globe to create new products that are not only different but better. We thrive in an open and supportive culture, we believe in transparency across all levels of the business, valuing every person’s opinion and encouraging new ways of thinking. This is a workplace where your talents can be accelerated, and your efforts recognized and rewarded.


These will be your detailed responsibilities:

  • Continuously innovate to develop winning marketing campaigns to achieve country objectives (e.g. financial targets; brand metrics; team objectives; carrier, retailer and distributor plans etc.)
  • Present marketing plans, propositions and strategies internally for approval, and externally to aid sell-in
  • Strengthen Motorola / Lenovo brand awareness, consideration and purchase intent with consumers and retail recommendation rates with trade partners. Track and improve marketing metrics
  • Manage, administer and track all marketing budgets within the country
  • Motivate and challenge local Marketing team and agency resource
  • Collaboration and strong teamwork with other members of the Motorola country team including Sales, Finance, Business Operations and Product. Align with global and regional teams
  • Lead development of marketing and communication strategies for other markets in the region that have similar market dynamics or partners where required

More activities will include:

  • Develop specific account marketing strategies in collaboration with GTM account managers, including launch and sell–through program
  • Innovation - ability and proven track record of driving innovation/disruption in the business and the business model
  • Plan, transcreate and execute all relevant marketing communication materials in alignment with global brand guidelines
  • Build strong relationships with all relevant partner organizations
  • Provide stakeholder with regular marketing information and presentations as required
  • Plan and execute all account related events and trade shows
  • Responsible for aligning country and account specific PR and Social Media projects with PR team
  • Help EMEA and Region Marketing leaders understand levers and improve their efficiency

What you will bring / Position Requirements:
  • A minimum 5 Years experience of marketing in a global tech-oriented business, with marketing activities including strategy and planning, campaign development, sell-in propositions, development of training materials, traditional and digital advertising, social media, merchandising, transcreation, and budget development and control
  • Senior level experience in a matrixed brand management structure, and of working successfully across borders and cultures
  • Ability to influence and follow through successful plans within large, dynamic organization
  • Track record of managing and growing a successful marketing team of large scope, complexity and geography
  • Comprehensive understanding of the latest marketing trends at the ‘first-3-feet’ and ‘last-3-feet’
  • Interface at a senior management level, clearly able to articulate and win approval for conceptual ideas

Personal Characteristics:
  • Passionate about the mobile industry and technology marketing
  • Agile, can make decisions quickly, deal with ambiguity and continuously adjust to market / situation changes
  • Team player that leads by example, motivates and inspires
  • Outstanding communicator with the ability to persuade and influence others
  • Develops strong business relationships, and collaborates with all levels of an organization
  • Accomplished idea-generator who can push local teams to find new and innovative ways to maximize available resources
  • The successful candidate needs to be fluent in English and Italian 


What we will offer you:
  • A multitude of professional and personal opportunities
  • An open and stimulating environment within one of the most forwarding thinking IT companies
  • Flat structures and fast decision-making processes
  • A modern and flexible way of working to combine personal and professional life
  • An international team with a high focus on Diversity

This is an excellent opportunity for a proven performer seeking an exciting career opportunity!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.