General Information

Req #
WD00001384
Career area:
Marketing
Country:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Tuesday, June 1, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. 

And we go big. No, not big—huge.

We’re not just a Fortune 500 company, we’re one of Fortune’s Most Admired. We’re in 180 countries, working with 63,000 brilliant colleagues and counting. And we’re known for the world’s most complete portfolio of smart technology, from devices to software to infrastructure.

With our ingenuity, we help millions—not just the select few—experience our version of a smarter future. 

The one thing that’s missing? Well… you...

Description and Requirements

The SMB Campaign Manager is a key player in managing marketing initiatives aimed at driving awareness of and consideration for Lenovo solutions with SMB customers. This position supports the WW SMB Marketing organization and collaborates across multiple teams to understand our business and marketing objectives. The SMB Campaign Manager is responsible for defining SMB marketing strategy and campaign plan and overseeing the execution of activities to help achieve those objectives to drive overall business growth.  

Responsibilities:
Partner with SMB business and WW marketing stakeholders to understand segment strategies, objectives, and priorities 
Define the marketing strategy, engaging business and geo stakeholders throughout the process 
Build internal expertise for the SMB segment by deeply understanding and widely socializing industry insights, audience segmentation, and the customer decision journey (CDJ) 
Partner with cross-functional teams to craft the execution plan keeping in context the CDJ 
Maintain the SMB target audience framework, value proposition, and messaging strategy, ensuring all produced content clearly aligns 
Educate WW stakeholders and external partners on relevant campaign elements to drive cohesion across internal and external activities 
Work with the agency and internal teams to manage campaign assets creation 
Work with the geo marketing teams to help drive the implementation of the global campaign execution framework and guide them through the localization process 
Establish campaign and supporting program KPIs and targets 
Review campaign performance data and manage optimization strategies with key stakeholders 
Manage the quarterly marketing budget and associated operational activities   

Skills & Qualifications:
- Bachelor’s degree or equivalent industry experience in Marketing or relevant field 
- 5+ years of B2B Marketing experience for a hardware and/or technology company   
- Demonstrated understanding of the SMB customer audience  
- Experience building integrated go-to-marketing strategies and marketing campaigns 
- Demonstrated ability to think creatively  
- Ability to think strategically, but also have exceptional attention to detail 
- Previous budget management experience required 
- Proficiency in global communication standards 
- Strong leadership, teamwork, and interpersonal skills and the ability to deal with both internal and external customers 
- Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time 
- Strong analytical and quantitative capability to determine program effectiveness and impact
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.