General Information

Req #
WD00017380
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Thursday, April 28, 2022
Working time:
Full-time
Additional Locations: 
* Austin - Texas - United States of America
* Morrisville - North Carolina - United States of America

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

The WW ISG Marketing Campaign Manager is part of the Worldwide Infrastructure Solutions Group (ISG) Marketing team and reports to the Director, WW Solutions Marketing. As a campaign manager, you will serve as the primary marketing liaison into segment and business units, focusing on services-led Infrastructure campaigns, offerings, messaging, enablement, customer value prop, and deliverables. You will develop compelling and differentiated content and messaging supporting ISG infrastructure services offerings, launches, and demand generation campaigns, including but not limited to customer case studies, webinars, eBooks, briefings, white papers, whiteboard sessions, podcasts, and videos. 

You are the marketing subject matter expert for the ISG Infrastructure Services domain, who formulates our marketing campaign strategy and plan. You will need to consider and comprehend competitive offerings, market trends, customer pain points, partners, and routes to market, including direct, channel, and ISVs , while formulating an integrated marketing plan.


Primary responsibilities of this role include but are not limited to:

  • Provide marketing to support services-led-ISG campaigns and offerings, including the development of compelling messaging, value proposition, competitive differentiation, and Go to Market strategies
  • Develop, monitor, and track marketing success via a set of agreed KPIs and communicate progress to executive management
  • Serve as the ISG Marketing Campaign expert for the Infrastructure Services, and build out a robust Go to Market Strategy and Plan with the services business unit
  • Conduct regular interlocks with Business Unit Leads and senior management to ensure our GTM and RTM is communicated, funded, executed, and approved Primary responsibilities of this role include but are not limited to:

Basic Qualifications:
  • 8-10yrs of experience
  • Proven technical marketing experience supporting SMB(small to medium sized business)
  • Bachelor's degree in Marketing, Engineering, Communications or relevant field
  • Demonstrable experience building effective GTM plans

Preferred Qualifications:
  • MBA 

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

* Austin - Texas - United States of America, * Morrisville - North Carolina - United States of America
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