General Information

Req #
Career area:
Thursday, January 27, 2022
Working time:
Additional Locations: 
* BANGALORE - Karnataka - India

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

The Product management function defines and manages the product offering, positioning, and pricing across the Product life Cycle of a given portfolio, guiding the direct/indirect sales teams on such product related dimensions. They are responsible to plan the business objective for a specific portfolio, and to achieve this plan through on going adjustments of the product related decisions. Acts as the lead expert in competition product knowledge in all dimensions (product knowledge, pricing, marketing, customer requirements). Communicates, briefs, supports direct and indirect sales force on product strategies.

Workstation Market and Product Expertise – Product Life Cycle management
Assesses customer trends and competitive landscape that impact product configurations
Solicits critical input from direct and indirect sales teams, and from key account customers and partners to identify product strength, functional or positioning challenges
Drives efforts to capture end-customer purchases to new generation products

Business Planning and Management: Pricing Advocacy Demand load, Forecasting & Reporting - Business Control
Integrates market, product, sales, and finance information to maintain a precise business plan for the product / geographical area covered.

Sales Enablement to local sales force on products and key positioning messages to generate interest and gain mind-share.
market Analysis related to Workstation using IDC data by product, by series & by Price band

Product Positioning & PFV Strategies with Sales to deliver results
Provides, Reviews and Commits, on an on-going basis the business results in its various dimensions (revenue/margin/shipments)

Applies expertise to consistently drive to an optimum configuration of product positioning, competitive pricing, product mix and promotional activities, in line with defined business plan.
Actively engages with and drives sales forces to ensure that short/mid-term selling activities reflect product availability, and Go-To Market strategies, and optimizes revenue and profit for the product line, during all product life phases (launch, end of life, product transition…)
Collaborates closely with direct and indirect sales to identify and decide discounts, promotional, and deal pricing that keep products competitive in local markets and key accounts, in alignment with financial objective.
Ensures overall margin achievement by balancing profit/loss across all category products and customer segments.
Product Line development through Education, Communication, Sales Support, Partnerships.
Lead business partnership with key external partners of the IT industry, to further develop the business in compliance with the specific business objective
Actively supports field sales in pursuing major deals and growing account wallet share.
Actively participates in Operation cadences with Sales Directors and General Managers to develop the best win solution for major deals, PnL Review & Cost Scrubbing
Depending on sales coverage, support sales force during meeting with end-user customers, channel partners in relation to business development and pricing actions

* BANGALORE - Karnataka - India