General Information

Req #
WD00101337
Career Area
Marketing
Country/Region
Japan
State
Tokyo
City
Chiyoda-Ku
Date:
月曜日, 7月 27, 2026
Working time:
Full-time
Additional Locations: 
* Japan - Tōkyō - Chiyoda-Ku

Why Work at Lenovo

私たちは Lenovo 。
有言実行し、実行してきたことで得たものにより、お客様を驚かせてきました。
Lenovo は、売上高 830 億米ドル、グローバルでも巨大なテクノロジー企業であり、フォーチュン グローバル 500 誌では 153 位にランクされ、全世界180 の市場で毎日数百万の顧客にサービスを提供しています。 Lenovo は、すべての人にスマートなテクノロジーを提供するという大胆なビジョンに基づき、AI対応済で、AI- Readyな、AIに最適化されたデバイス（PC、ワークステーション、スマートフォン、タブレット）やインフラ（サーバー、ストレージ、エッジ、ハイ パフォーマンス コンピューティング及びソフトウェア デファインド インフラストラクチャ（SDI））、ソフトウェア、ソリューション、サービスなど複数の分野に精通し、世界最大の PC 企業としての成功を築いてきました。
この変革は、Lenovo の世界を変えるイノベーションと相まって、どこにいても誰にとっても、より公平で信頼できる、そしてよりスマートな未来を築き上げています。 Lenovo は、Lenovo Group Limited (HKSE: 992) (ADR: LNVGY) として、香港証券取引所に上場しています。詳細については、www.lenovo.com にアクセスし、StoryHub で最新ニュースをお読みください。 

Description and Requirements

WORK AT Lenovo Japanブランディング動画 Youtube Video
会社のカルチャーって、立派なスローガンや制度で作られるものじゃなくて、毎日仕事に向き合う一人ひとりがいて、その積み重ねが何年も、何十年も続いていく。
そんな一人ひとりの姿勢や価値観が集まって、初めて「Lenovoらしさ」になる。会社紹介ではなく、「Lenovoで働く人」を映した動画です。
「飽きることのない毎日」直販ビジネス本部長が語る挑戦と可能性 https://www.talent-book.jp/lenovo/stories/60519
空間デザインからデジタルマーケまで。異業種キャリアが生んだマーケティング術https://www.talent-book.jp/lenovo/stories/60113
水冷サーバーの現場で感じるワクワク、変化を恐れずに成長する働き方 https://www.talent-book.jp/lenovo/stories/60300

Position Overview 

This is a newly created, hands-on Individual Contributor (IC) role established as part of Lenovo's strategic investment in accelerating the growth of its APAC ISG Digital Commerce business.
Based in Japan, you will lead regional demand generation and performance marketing across Japan, Australia and India, with opportunities to support additional APAC markets as the business continues to expand. Working closely with regional and worldwide Digital Commerce teams, you will own the end-to-end digital acquisition strategy—from driving qualified traffic to Lenovo.com through to online conversion—partnering with Sales, Merchandising and agency teams to deliver measurable business growth. 


 Why Join This Opportunity? 

・Strategic New Role – Join a newly created position backed by executive investment and designed to accelerate one of Lenovo's key growth initiatives.  
・Regional APAC Scope – Lead digital demand generation across Japan, Australia and India, with opportunities to support additional APAC markets as the business grows.  
・Hands-on Ownership – A true IC role with end-to-end ownership of performance marketing, campaign execution, optimization and agency management.  
・Business Impact – Drive measurable commercial outcomes through digital acquisition, online conversion, pipeline and revenue growth.  
・Global Exposure – Collaborate closely with regional and worldwide Digital Commerce leaders while helping shape the future of Lenovo's APAC ISG eCommerce business.  


Role Summary 

The AP ISG Digital Commerce Demand Generation Manager is a regional performance marketing leader responsible for driving traffic, demand generation, online conversion and revenue growth across Japan, Australia and India. 
This role owns the full digital marketing funnel—from traffic acquisition to conversion optimization—and is responsible for executing and continuously optimizing digital campaigns across SEM, paid social, display and other performance marketing channels. Success in this role comes from combining data-driven decision making, hands-on campaign management and cross-functional collaboration to deliver measurable business results and accelerate the growth of Lenovo's ISG eCommerce business. This role reports directly to the Worldwide Director of WW ISG eCommerce, who is based in the United States.


Key Responsibilities

  • Demand Generation Leadership
    Own and execute AP DG programs across SEM, paid social, programmatic, and alliance campaigns to drive pipeline and revenue growth.
  • Agency Management
    Act as the primary day-to-day interface for agency stakeholders across JP, AU, and IN—leading campaign briefings, weekly performance reviews, and optimization direction. Ensure strong execution and accountability against ROAS, pipeline, and conversion targets.
  • Performance & Funnel Optimization
    Own the full funnel (traffic → lead → pipeline → revenue), continuously improving CPL, conversion rates, and marketing ROI.
  • Merchandising & Conversion Alignment
    Partner with 4P and Digital Commerce merchandising teams to align campaigns with portfolio, pricing, and offers, and optimize landing pages and onsite experience to improve conversion and AOV.
  • KPI & Revenue Ownership
    Deliver against core KPIs including pipeline, revenue contribution, conversion rates, and ROAS; provide clear reporting and actionable insights to leadership.
  • Cross-Functional Collaboration
    Work closely with TISR/ISR sales teams, web/UX, and WW DG and Digital Commerce teams to ensure demand generation is aligned to conversion capacity and regional needs.
  • Budget Management
    Own AP DG budgets (A&P + MDF), allocating investment across channels and markets to maximize ROI and scale proven initiatives.



Requirements

  • 6–10+ years in demand generation, performance marketing, or Digital Commerce
  • Strong hands-on experience across SEM, paid social, programmatic, and analytics
  • Proven track record delivering pipeline growth and marketing ROI
  • Experience managing external agencies in a day-to-day execution capacity
  • Ability to operate across multiple geographies and stakeholders

Language & Market Requirements

  • Fluent in English and Japanese (required)
  • Strong understanding of the Japan market with ability to localize campaigns effectively
  • APAC experience (Australia, India) preferred


Preferred

  • B2B / technology / infrastructure experience
  • Familiarity with ISR/TISR-supported sales motion
  • Experience with alliance-funded marketing (Intel, AMD, etc.)

Additional Locations: 
* Japan - Tōkyō - Chiyoda-Ku
* Japan - Tōkyō - Chiyoda-Ku
* Japan
* Japan - Tōkyō
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