Lenovo

モトローラ・モビリティ・ジャパン合同会社

レノボ傘下でAndroidスマートフォン（edge、gシリーズ）やウェアラブル機器を開発・販売する企業です。2025年6月より北原秀文氏が代表に就任し、日本市場向けに高性能かつコストパフォーマンスの高い端末を供給しています。Motorolaは、意義あるイノベーションを設計し、創造し、世界中の人々に提供することで、人々が周りの世界を発見し、共有し、つながる方法を変えていくことを目指しています。 1928年以来、私たちは業界を前進させ続けてきました。Motorolaにおいて、私たちは誰もが日常生活をもっと楽に、もっと明るく、もっと楽しむために必要な、直感的に使えるモバイル製品とサービスを手軽にご利用いただけるよう努めています。

【参考記事】
もう一度、スマートフォンを面白くしたい_AI時代、“次のインターフェース”を再定義するhttps://www.talent-book.jp/lenovo/stories/62372

■About the organization and team

• Motorola Mobility Japan is responsible for the all mobile device business( smartphone, tablet, chromebook, PC, etc.) in Japan market. The team is closely working with Asia Pacific HQ in India.

• The products are delivered through mobile network operators (MNO) and retailers.

• Total team members are around 25 members.

■Job Objective

• This role would be responsible for end-to-end marketing for the Motorola brand across phone and non-phone business in JAPAN.

■Job Description

• End to End Marketing Campaign Planning for JAPAN’s product and brand campaigns.

• Marketing communication planning, development and localization.

• Drive paid media through - Media planning, execution and optimization for all product lines on all relevant channels. 

• Develop and execute corporate communication and product PR to drive earned media consistently.

• Lead influencer campaigns to build consideration and purchase intent for the brand and products.

• Lead end to end retail marketing.

• Plan and execute events for new launches and/or tentpole moments for the brand. 

• Lead marketing discussions and plans with MNOs and Retail partners to maximise co-marketing initiatives and drive higher SOV through partner channels and investments.

• Think innovatively to drive higher share of voice (SOV) with lesser share of expense (SOE)

• Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals.

• CRM and own media management (website, social platforms etc.) 

• Develop and monitor campaign budgets.

• Management and coordination with all relevant internal (Finance, SCM, eCom, Product - Japan and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)

• Drive and deliver on brand and marketing metrics (search, awareness, consideration, Preference) that enable and result in driving the business metrics for the region (Profitable and rapid revenue growth)

• Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)

• Collaborate with agencies and other vendor partners to ensure brand deliverables.

■Requirement

Must to have

• Experience leading integrated marketing communications, including campaign planning, media strategy and localization. 

• Strong revenue-driven marketing expertise with a focus on sell-out and mid- to lower-funnel marketing. 

• Experience working with channel partners and retailers to develop and execute Go-to-Market (GTM) and co-marketing activities. 

• Strong understanding of marketing and business metrics, with a proven track record of driving revenue growth and marketing ROI. 

• Strong stakeholder management skills with the ability to collaborate across cross-functional, regional and global teams. 

• Strong business-level proficiency in both Japanese and English. 

• Experience leading and developing high-performing marketing teams. 

Better to Have 

• Smartphone, telecom, MNO/MVNO or consumer electronics industry experience. 

• Experience with retail/trade marketing and carrier business. 

• PR, influencer marketing, CRM and owned media management. 

• Consumer insights, eCommerce and social listening. 

• AI-enabled marketing and marketing technology. 

• Understanding of P&L and business KPIs. 

• Curiosity for emerging technologies and consumer trends.