Lenovo

Job Responsibilities：

Packaging Graphics: Develop production-ready packaging graphics including layouts, typography, iconography, illustrations, and visual assets that communicate Lenovo's brands with clarity and impact.

Visual Communication: Create intuitive information hierarchies that help customers quickly understand product features, setup instructions, and key messaging while delivering a premium visual experience.

Brand Expression: Translate Lenovo's global brand guidelines into engaging packaging graphics that maintain consistency while supporting the unique personality of each product family.

Graphic Production: Prepare production-ready artwork and collaborate with Packaging Engineering, suppliers, and print vendors to ensure graphics are accurately reproduced through mass production.

Creative Development: Explore new graphic treatments, illustration styles, typography, and visual communication techniques that strengthen Lenovo's packaging experience and brand identity.

Cross-functional Collaboration: Partner closely with Packaging Designers, Industrial Design, Marketing, Engineering, and global suppliers throughout the packaging development process.

Continuous Improvement: Stay current with graphic design trends, printing technologies, and AI creative tools while continuously improving design quality and production efficiency.

Job Requirements

Education & Experience: Bachelor's or Master's degree in Graphic Design, Communication Design, Visual Communication, Illustration, or a related design discipline with 3–5 years of professional experience in packaging graphic design or consumer product graphics.

Portfolio: Exceptional portfolio demonstrating strong graphic design fundamentals, typography, layout, information hierarchy, illustration, branding, and production-ready packaging graphics.

Graphic Design Expertise: Excellent understanding of typography, composition, visual hierarchy, iconography, color, and illustration with the ability to create visually compelling consumer packaging.

Production Knowledge: Experience preparing print-ready artwork and collaborating with print vendors or packaging suppliers. Familiarity with packaging printing processes, color management, and production workflows is preferred.

Design Tools: Expert proficiency in Adobe Illustrator, Photoshop, and InDesign. Experience with 3D visualization software, motion graphics, or AI-assisted creative tools is a plus.

Collaboration: Strong communication and teamwork skills with the ability to work effectively across global cross-functional teams while independently managing multiple projects.

Language: Good written and verbal English communication skills with the ability to confidently communicate design concepts with global teams.

岗位职责

包装视觉设计

• 输出可直接量产的包装平面文件，包含版式、字体、图标、插画及视觉素材，清晰且有冲击力地传递联想品牌形象。

视觉信息传达

• 搭建清晰易懂的信息层级，让用户快速读懂产品功能、安装指引与核心宣传信息，同时打造高端视觉观感。

品牌落地呈现

• 遵循联想全球品牌规范进行包装视觉创作，在保持视觉统一的前提下，凸显各产品线独有的产品调性。

平面落地生产

• 制作印刷标准文件，对接包装工程、供应商与印刷厂，确保包装视觉在批量生产中完整还原设计效果。

创意迭代创新

• 探索全新视觉表现手法、插画风格、字体方案与视觉表达形式，持续升级联想包装体验与品牌视觉辨识度。

跨部门协同

• 项目全流程紧密配合包装结构设计师、工业设计、市场、工程及全球供应商团队。

持续优化提升

• 跟进平面设计潮流、印刷新工艺与 AI 创意工具，持续提升设计质量与生产落地效率。

岗位要求

学历与从业经历

• 平面设计、视觉传达、插画等相关设计专业本科 / 硕士学历，3-5 年包装平面或消费类产品视觉设计工作经验。

作品集

• 拥有优质作品集，完整体现扎实的平面设计功底，涵盖字体、版式、信息层级、插画、品牌视觉以及可量产包装落地案例。

平面专业能力

• 精通字体、构图、视觉层级、图标、色彩与插画设计，能打造视觉表现力出众的消费电子产品包装。

印刷落地经验

• 具备输出印刷标准文件、对接印刷厂及包装供应商的实操经验；熟悉包装印刷工艺、色彩管理与生产流程者优先。

设计软件

• 精通 Adobe Illustrator、Photoshop、InDesign；会 3D 效果图、动态视觉或 AI 创意设计工具者优先。

协作能力

• 沟通与团队协作能力突出，可独立推进多项目，高效对接全球跨职能团队。

语言能力

• 具备流利的英文读写及口语能力，能清晰向全球团队阐述设计思路。