基本信息

职位编号:
WD00079673
工作领域:
Marketing
国家/地区:
中国
省:
北京
市:
北京(Beijing)
日期:
星期五, 搜索 21, 2025
工作性质:
Full-time
其他工作城市
* China - Beijing - 北京(Beijing)

为什么选择联想

联想文化,我们称之为 “We Are Lenovo”(我们,就是联想),其核心是:“说到做到,尽心尽力,成就客户”。

联想集团是一家年收入569亿美元的全球化科技巨头,位列《财富》世界500强第248名,服务遍布全球180个市场数以百万计的客户。为实现“智能,为每一个可能” 的公司愿景,联想在不断夯实全球个人电脑市场冠军地位的基础上,积极构建全栈式的计算能力,现已拥有包括人工智能赋能、人工智能导向和人工智能优化的终端、基础设施、软件、解决方案和服务在内的完整产品路线图,包括个人电脑、工作站、智能手机、平板电脑等终端产品,服务器、存储、边缘计算、高性能计算以及软件定义等基础设施产品。这一变革与联想改变世界的创新一起,共同为世界各地的人们成就一个更加包容、值得信赖的智慧未来。联想集团有限公司在香港交易所上市(港交所:992)(美国预托证券代号:LNVGY)。

欢迎访问联想官方网站 https://www.lenovo.com,并关注“联想集团”微博及微信公众号等社交媒体官方账号,或关注“联想招聘”公众号,获取联想最新动态。

职位描述和要求:

岗位职责/Job Responsibilities:

1. Product Marketing Asset Development

o Create high-impact marketing materials (e.g., product guides, sales decks, website content, videos, social media assets).

o Ensure messaging aligns with brand guidelines and regional market needs.

2. Collaboration with Product Managers (PMs)

o Partner with PMs to identify product USPs, features, and competitive advantages.

o Translate product and technical specs into customer-centric stories for diverse audiences across internal region teams and external partners and customers.

3. GEO 4P Team Engagement and Sales Enablement

o Collaborate with regional teams (Product, Price, Place, Promotion) to tailor product marketing and campaign strategies.

o Provide actionable insights on market trends and competitor activity.

o Equip GEO sales teams with tools (FAQs, battle cards, demo scripts) and training sessions.

o Highlight product differentiators and counter competitive threats.

4. GTM Strategy & Execution

o Lead end-to-end GTM plans for product launches, ensuring cross-functional alignment (Sales, PR, Digital).

o Track campaign performance and optimize based on data-driven insights.

5. Market Influence Amplification

o Leverage digital channels, PR, and events to boost product visibility.

o Develop thought leadership content (case studies, whitepapers) to reinforce expertise.

岗位要求/Job Requirements:

• Experience: around 5 years in product marketing/communications, preferably in accessories (consumer electronics, or lifestyle sectors).

• Skills:

o Exceptional storytelling and copywriting abilities.

o Proficiency in marketing tools (Adobe Creative Suite, CMS, CapCut, PPT, etc.).

o Strong project management and cross-functional collaboration skills.

o Customer-oriented mindset with experience in creativity.

• Languages: Fluency in English; additional languages a plus for global collaboration.

Preferred Qualifications:

• Experience in global markets and multilingual capabilities.

• Familiarity with marketing tools.


其他工作城市
* China - Beijing - 北京(Beijing)
* China - Beijing - 北京(Beijing)
* China - Beijing
* China