基本信息

职位编号:
WD00015162
工作领域:
Marketing
国家/地区:
中国
省:
北京
市:
北京(Beijing)
日期:
Tuesday, November 2, 2021
工作性质:
Full-time

为什么选择联想

联想是一家成立于中国、业务遍及180个市场的全球化科技公司。联想聚焦全球化发展,树立了行业领先的多元企业文化和运营模式典范,服务全球超过10亿用户。作为值得信赖的全球科技企业领导者,联想助力客户,把握明日科技,变革今日世界。

联想作为全球领先ICT科技企业,秉承“智能,为每一个可能”的理念,为用户与全行业提供整合了应用、服务和最佳体验的智能终端,以及强大的云基础设施与行业智能解决方案。

联想 - 没有天花板的舞台,赶快加入我们吧!

职位描述和要求:

Responsibilities

  • Build yearly marketing plan based on business objectives & marketing strategy: audience definition, consumer insight, KUSPs
  • Manage development of marketing campaign and content strategy
  • Oversee creation and deployment of marketing assets across channels, manage timeline & detailed project plan to meet assets release deadlines  
  • Run quarterly marketing reviews to assess campaign & assets performance & come up with recommendation to amend yearly plan
  • Contribute to new thinking and creative ways to establish our leadership position in the marketplace through creative communications and messaging
  • Collaborate with cross functional marketing groups (Product marketing, PR, events, creative, GTM …) to drive integrated, consistent messaging platform

Specific responsibilities include:

  • Campaign creation: videos, digital, social, lifestyle pictures …
  • Etail/ ecomm/ retail planning & execution
  • Earned media strategy & execution: Online sentiment monitoring, community …
  • Alliances approval process
  • Budget management
  • Marketing playbooks development for geo execution: campaign playbook, retail kit, etail kits  

Profile

  • 5+ years of strong marketing execution experience at an agency or on client-side
  • Well-known consumer brand experience
  • Integrated marketing experience
  • Strong understanding of the digital/social media/content marketing world
  • Solid understanding of agency creative/production process and tactics required
  • Good understanding of campaign reporting
  • Excellent writing and verbal communication skills;
  • Strong PowerPoint skills
  • Passionate about the technology industry
  • Goal oriented, organized, self-motivated, creative, have a strong attention to detail, and have the ability to work effectively in a cross-functional team