Lenovo

We’re on the hunt for a dynamic Product Marketing Manager who’s ready to revolutionize the gaming world with AI. If you’re obsessed with gaming, fluent in tech and have a killer track record in product marketing, this is your stage. Your mission? Develop and execute strategies that make our gaming PCs - the talk of the town. From market research to content creation and campaign management, you’ll be the driving force behind our product’s success.

Key Focus Areas:

Market Research and Analysis: Dive deep into market trends, customer behavior, and the competitive landscape. Deliver insights that shape our product development and marketing playbook

Product Positioning and Messaging: Craft killer product positioning and messaging that stands out. Make sure our gaming AI solutions are the go-to choice in a crowded market.

Go-to-Market Strategy: Build and execute go-to-market strategies that turn heads and drive adoption. From pre-launch buzz to sustained growth, you’ll own it. Expertise around new product launches is a must.

Content Creation and Management: Create compelling content—product briefs, case studies, white papers, videos, blogs—that fuels our marketing engine and educates our audience

Campaign Planning and Execution: Design and run multi-channel campaigns that boost product awareness, engage gamers, and drive conversions. Measure everything, tweak as needed.

Customer Engagement and Community Building: Engage with the gaming community across social media, forums, and events. Build a loyal following and gather feedback to refine our products. Ensure you have a pulse on the gaming community, especially across AAA titles.

Sales Enablement: Equip our sales team with killer tools, training, and support. Ensure they have everything they need to crush their targets.

Performance Tracking and Reporting: Track and analyze the performance of marketing campaigns. Use data to optimize strategies and hit our KPIs out of the park.

Collaboration with Product Development: Partner with the product team to align marketing with product features and timelines. Make sure we’re always in sync and on point.

Competitive Analysis: Keep a sharp eye on competitors. Identify their strengths and weaknesses, and position our products to dominate the market.

Advocacy Building: Build strong relationships with key opinion leaders from the press and social media influencers. Leverage their platforms to amplify our product’s reach and credibility.

Growth Mindset: Drive gaming penetration beyond hardcore gamers. Cultivate a growth mindset to expand our audience and tap into new market segments.

Budget Management: Manage the marketing budget like a boss. Ensure every dollar spent delivers maximum ROI.

Innovation and Creativity: Stay ahead of the curve with the latest trends and tech in gaming. Foster a culture of innovation and creativity within the team.

If you’re a strategic thinker with a passion for gaming and tech in general, and you’re ready to make some serious noise in the market, we want you on our team. Let’s change the game together.