Lenovo

Overall Description:

Ownership of merchandising activities and sales conversion for eCommerce route in Argentina, Chile, Colombia, Mexico and Peru (aka LAS) and marketing activities. Key responsibilities include planning the campaigns, promotion and distribution of eCommerce sales.

Measurement:

Performance measurements (P3 KPI's) will be directly tied to key P&L metrics for eCommerce sales.  This includes revenue, margin, AUR, GP + UX and CX results.

Detailed Role Description:

From a PRODUCT perspective, the merchandiser will work with local product teams to identify products/options to be marketed through eCommerce; responsibilities include merchandising a good / better / best line up to ensure a comprehensive and broad portfolio; Maintaining a strategic product mix of consumer and SMB based on performance targets;  coordinate supply with local eComm teams ensuring the campaigns generate tractions on the right way and products acording the planned forecast.

From a PROMOTION perspective, the Merchandiser will plan, create and execute a quarterly promotional calendar for LA.  The calendar will include a Consumer and Commercial component;  Holiday themes should be part of the calendar and the calendar will cover every day of the quarter;  the merchandiser will coordinate for promotional pricing ensure appropriate approvals are in place from local teams;  the candidate will submit task requests and build direction to the web production teams to create respective landing pages (including merchandising regular product pages and pricing);  communicate all promotional activities to the extended teams (Telesales, marketing, GSC, etc.).

From a DISTRIBUTION perspective, the candidate will work directly with the Demand Generation teams to communicate upcoming promotional/product/prices and track results; Involved in weekly meetings with the extended teams (including local and Global eComm teams, marketing teams, web production teams, etc.). The Merchandiser will manage the Affinity and EPP (including Corp EPP) and overall programs for the region integrated with regional DG owners from digital marketing LAS.

Overall own the websites performance and sales results tied directly to KPI

Other skills required:

• Passion to drive a fast paced, end to end business using marketing skills

• Ability to stay focused and react to daily market (pricing/promotion) and analytics input

• Strong leadership and negotiating skills needed to manage relationships with local extended teams (eComm, product, pricing, web production, logistics, finance, etc.), to ensure proper pricing and other support

• Web analytics to measure results and set sales strategy based on results

Knowledge of demand generation programs (affiliate, display, paid search) to ensure optimization via the demand generation teams