Informação geral

Sol. nº:
WD00064311
Área de carreira:
Marketing
País/Região:
Brasil
Estado:
São Paulo
Cidade:
SAO PAULO - SP
Data:
Sexta, Maio 3, 2024
Horário de trabalho:
Full-time
Locais Adicionais
* Brazil - São Paulo - SAO PAULO - SP

Por que trabalhar na Lenovo

Nós somos Lenovo. Fazemos o que dizemos. Somos donos do que fazemos. Nós impressionamos nossos clientes.

A Lenovo é uma potência tecnológica global com receita de US$ 62 bilhões, classificada em 217º lugar na Fortune Global 500, empregando 77.000 pessoas em todo o mundo e atendendo a milhões de clientes todos os dias em 180 mercados. Focada em uma visão ousada para fornecer tecnologia mais inteligente para todos, a Lenovo construiu seu sucesso como a maior empresa de PCs do mundo, expandindo ainda mais para áreas de crescimento que alimentam o avanço das tecnologias de 'Nova TI' (cliente, borda, nuvem, rede e inteligência), incluindo servidor, armazenamento, dispositivos móveis, software, soluções e serviços.

Essa transformação, juntamente com a inovação revolucionária da Lenovo, está construindo um futuro mais inclusivo, confiável e inteligente para todos, em todos os lugares. Para saber mais, visite www.lenovo.com e leia sobre as notícias mais recentes em nosso StoryHub.

Descrição e requisitos

Job Description:

The Motorola’s Marketing Customer Relationship Manager (CRM) provides direction, leadership, comprehensive applicable data, guidance and assistance to promote interactions and experiences with customers during its journey with Motorola. 

This person will execute marketing strategies that increase the value of our customer base over time (CLTV), using marketing technologies and a big data stack.

This role has been chartered to build functionality (email marketing and push notification) that will help Motorola's digital presence in scaling up our audience, nurturing deep relationships with our base, increase brand equity and test new tactics to retain our customers.


Position based in São Paulo Office - SP.

Responsibilities:

- Create customers segmentations using SQL language and edit HTMLs on Salesforce Marketing Cloud. Execute A/B tests and have business improvements conclusions;

- Create push campaigns on Engage (internal Motorola’s system) and analyze the results;

- Create, develop, execute and maintain a comprehensive strategy to collect, segment, analyze and integrate customer´s expectations, preferences and aversions into marketing functions across all products;
- Must have good interpersonal skills to manage contacts with different professionals. Have contact with key stakeholders (IT, Brand, E-commerce, Regional Marketing, B2B, Insurance and HelloYou App teams) in furthering our marketing objectives;
- Make decisions based on data analysis. Have capabilities to maintain the integrity of the CRM system, including updates, refinements and overall database;

Requirements:

- Bachelor Degree: must have analytical skill;
- Experience in Marketing oriented roles (data-driven campaign management, loyalty marketing, customer journeys, BTL marketing via email, SMS, direct mail, online/social channels and Google Analytics);

- SQL and HTML programming language;
- Understanding of the development and deployment of CRM activities. (Salesforce Marketing Cloud certificate preferred)
- Be dynamic, with excellent interpersonal communication and agility;
- Have an analytical mind and know how to work with data in favor of the objectives;
- Be extremely organized, be proactive and be able to work independently.

- Knowledge of the office package (word / excel / ppt)

Differentials:
- Experience in Data Science projects (big data, machine learning, data engineering);
- Smartphone features knowledge;
- Experience in agencies working and opening briefings;


Languages:
- Advanced English will be considered as an advantage

Locais Adicionais
* Brazil - São Paulo - SAO PAULO - SP
* Brazil - São Paulo - SAO PAULO - SP
* Brazil - São Paulo
* Brazil