General Information

Req #
WD00009591
Career area:
Marketing
Country:
China
State:
Beijing
City:
北京(Beijing)
Date:
Monday, August 16, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. 

And we go big. No, not big—huge.

We’re not just a Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re in 180 markets, working with 63,000 brilliant colleagues and counting. And we’re known for the world’s most complete portfolio of smart technology, from devices to software to infrastructure.

With our ingenuity, we help millions—not just the select few—experience our version of a smarter future. 

The one thing that’s missing? Well… you...

Description and Requirements

职位描述: 
1.年度规划:根据公司年度会员营销战略,参与团队年度规划制定; 
2.营销活动:负责联想月度会员日的策划执行,包括活动目标设定、活动策划和方案制定、活动经费预估核算、项目执行、活动复盘,对活动流量、新客增长及老客复购负责;并将会员日打造成IP项目,提升内外影响力。 
3.数据分析:通过对会员数据收集、分析与深入挖掘,分析会员消费行为习惯、营销动作效果,持续优化项目营销动作,提升活动流量转化(获客转化/销售转化); 

任职要求: 
1.全日制本科及以上学历,具有3年及以上会员营销/用户营销等相关经验。 
2.对数据敏感,有较强的数据分析能力,熟悉社交裂变等社交化营销手段优先 
3.思维活跃,熟悉用户心理,有较强的创造力,高度结果导向; 
4.熟悉会员营销,能以ROI为导向制定活动,有独立策划营销活动的成功案例; 
5.富有团队精神,工作沟通配合能力强。
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.