General Information

Req #
WD00016879
Career area:
Marketing
Country/Region:
China
State:
Beijing
City:
北京(Beijing)
Date:
Thursday, November 18, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

Job Descriptions:

• Taking ownership and accountability for the entire PC audio & video accessories business / portfolio 

• Defining a winning strategy and building the category roadmap through in-depth technology, market, customer, and competitive analysis 

• Working with Lenovo’s insight team execute customer research projects and perform analytics to produce actionable insights 

• Conceptualizing product offerings with unique value propositions, and ultimately translating concepts to clear offering definitions. 

• Working closely with the project team to bring new concepts / products to market 

• Effectively communicating strategies, initiatives, and product offerings with GEO product managers, and help support campaigns to drive sales 

• Continuously monitor & assess customer feedback, tech trends and market competition to drive proactive portfolio / product changes 

• Performing business / category deep-dives for the purpose of management reviews & product planning 

• Support for product promotion and communication (e.g. marketing collaterals creation & management) 

• Support for product lifecycle management (product introductions, transitions & EOL management) 

Requirements:

• Fundamental understanding of marketing strategy as it relates to hardware IT products- frameworks, market research, product definition, marketing mix, go-to-market strategies, and lifecycle management 

• Ability to utilize and analyze customer insights, market research and competitive analysis in product planning and development 

• Broad understanding of audio related competition & technologies 

• A strong understanding of voice and audio playback solutions & complexities that go with them 

• Having a strong sense in the inter-dependencies of acoustics, playback, and algorithms 

• Strong quantitative analysis skills 

• Proficient in Office applications 

• Fluent English

EXPERIENCE 

• Experience in collaborating with engineers to bring product features & definitions to fruition 

• Bachelor’s degree or equivalent (Business, Marketing, Engineering)