Lenovo

Position: APAC Regional Lead – Global Media COE

Lenovo is looking to add talent to our growing Global Media COE (Center of Excellence). We offer an environment that is challenging, fast-paced and continuously evolving in pursuit of our goals. We collaborate with global, geo and country marketers, other functional COEs and our creative and media agencies to develop global strategies to be activated in our priority markets and beyond.

The APAC Regional Lead will be responsible for developing comprehensive digital media strategies across all channels, including display, paid search, paid social, programmatic, video, DOOH, and emerging media.  You will work closely with agency partners and cross-functional teams to understand business goals and objectives, evolve target audience insights, and develop data-driven media strategies that deliver on KPIs.  This regional role will involve harnessing insights across our key markets and building strategies that not only help educate the local teams but that drive change and evolution in how we are going to market.

The ideal candidate is a sophisticated and well-rounded strategist, analyst and thought leader; Someone who is effective in planning for short-term and long-term success, who is curious, creative, persistent, thorough, extremely detail-oriented, collaborative, and fast.

Key responsibilities:

• Work with our WW contacts within the Global Media COE and our regional agencies on implementing Global Strategic Frameworks for our major Consumer and Commercial campaigns
• Coordinate with our Insights COE (Center of Excellence) to be deeply knowledgeable around our target audience segments to guide channel recommendations
• Collaborate with major media publishers/platforms on innovative placements and sponsorships that could help us achieve our goals and reach our target audience segments
• Identify and evaluate emerging media trends and opportunities and develop strategies for implementation through a Testing Roadmap
• Work with cross-functional teams to ensure that digital media campaigns are aligned with overall marketing initiatives and strategies to achieve Full-Funnel campaigns
• Sync with agencies on creative development, content and dynamic content optimization assets needed to execute the developed strategy
• Manage Business Intelligence resources to understand campaign performance data, identify insights, and make data-driven recommendations to optimize campaigns
• Oversight of key relationships with external agency partners, vendors, media networks, and social media platforms
• Guide and evolve our media channel investment based on campaign performance and testing
• Drive Marketing Ready Leads (MRLs) and Marketing Qualified Leads (MQLs) through strategic Account Based Marketing (ABM) campaigns
• Outline the needed budget levels in order to properly reach our target audiences and achieve KPIs
• Chart the growth of the COE team in APAC by working with our geo CMO and Global Media COE lead
• Evaluate the Landing Pages and desired user flow of our marketing efforts to maximize the user experience and help achieve our KPIs
• Guide the use of our 1st party data to drive improved targeting and personalization while aligning to privacy laws

Requirements:

• Education: Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field.
• Professional Experience:
  • 8+ years of experience in digital media strategy, planning, and buying
  • World class knowledge of digital media platforms
  • Strong leadership and people management skills, with experience managing teams of media planners, buyers, and analysts
  • Strong analytical skills, with experience using data to inform media strategy and decision-making
  • Experience with emerging media trends and platforms, such as connected TV, OTT, and digital out-of-home
  • Excels at managing multiple initiatives simultaneously within tight deadlines
  • Excellent communication, presentation, and stakeholder management skills
  • Experienced strategist of large-scale marketing campaigns with KPI forecasting
  • Familiarity with various business models (ex. Commercial, D2C, Retail), customer base management and lifecycle engagement tactics, techniques and practices
  • Experience working within a very large, fast-moving organization with many internal and external stakeholders is a bonus
  • Proven ability to lead website engagement and conversion strategies as well as implement tactical requirements
  • Strong understanding of SEO, buyer-centric navigation, and information architecture

• Soft Skills:
  • Strong verbal/written communication
  • Strong project management skills, with the ability to manage budgets, resources, and timelines effectively
• Methods & tools:
  • Proficiency with media planning and buying platforms, such as Google Ads, Facebook Ads Manager, DV360, and The Trade Desk
  • Taxonomy development and implementation
  • Attribution methodologies
  • Media metrics across a full array of channels and tactics
  • Ad tech: ad serving, DSPs/DMPs, CDPs, DCO, social media analytics/insights, etc.
    • Ideally, Adobe Audience Manager and Adform