General Information

Req #
WD00012384
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Tuesday, September 28, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

Do you enjoy creating and executing a integrated marketing plan? Does measuring the impact of your efforts on acquisition and retention so you can celebrate or modify your plan excite you? Do you enjoy connecting with teams across the globe to make an impact on education? If so, our acquisition marketing manager role might the right one for you. We are looking for a confident self-starter  who can activate the marketing plan to support Lenovo software product offerings including LanSchool. Applicants should be execution minded with a drive to get results.

Job Responsibilities:

Marketing Acquisition Strategy & Execution:  

  • Develops marketing efforts designed to accelerate revenue, increase retention or build awareness through an integrated plan aligned to education.
  • Develops integrated marketing campaigns which are comprised of lead generation, lead acceleration, awareness, and retention elements in all stages of the buying cycle

Lead Management to drive MQLs: Defines and drives MQL strategy and executes to the marketing plan.

  • Responsible for marketing activation to generate New Contacts, Reactivated Contacts, and Marketing Qualified Leads (MQLs) that become Sales Qualified Opportunities (SQOs) that deliver pipeline and revenue

Sales and Channel Enablement: 

  • Enables the direct and channel sales force with audience insights, campaign strategy, and specific collateral to effectively support the go-to-market strategy
  • Educate sales and channel partners about marketing opportunities, best practices, and techniques

Serves as the marketing Liaison to Lenovo EDU

  • Aligns with sales and marketing teams across Lenovo to share the marketing plan and gather feedback to drive the planning process.

General Marketing activities across channels

  • May be responsible for operations and logistics of marketing activities, events and/or campaigns in accordance with the marketing plan
  • Works with a team to develop a comprehensive marketing plan that includes a variety of content, events, webinars, email, social media and innovative campaign approaches.
  • Manages to the budget, with an eye on maximizing utilization and impact of funds. Provides suggestion for revision to increase marketing impact and ROI.

REQUIREMENTS

  • 5+ years experience in B2B marketing, preferably to education

  • Bachelor’s degree in marketing, business, related discipline

  • Highly proficient in Microsoft Office (Word, Excel, Powerpoint, Outlook, Teams)

  • Proficient in Salesforce.com or similar CRM system

  • Experience with marketing automation, HubSpot a plus

  • Experience in planning and executing live and OnDemand webinars

  • Effective Alliance/Vendor Management

  • Some experience in the edtech or education market with knowledge of what resonates with multiple types of decision makers is a plus

Skills and Competencies

  • Candidates must be analytical, curious, creative, and results-and-detailed oriented

  • Exemplary and proven project management skills

  • Ability to think strategically and execute tactically

  • Strong written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audiences

  • Flexibility to change: adept at taking on new projects or direction as business needs evolve

  • Excellent analytical, organizational, and creative problem solving skills

  • Ability to work independently or part of a team

  • High energy, teamwork focused attitude

  • Thrives in a fast-paced, highly productive and collaborative environment

  • Self-starter who can solve problems with minimal supervision

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.