General Information

Req #
Career area:
Additional locations:
MX - Mobile Monterrey
Monday, September 27, 2021
Working time:

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

This role draws from your experience in defining demand plays and developing content for B2B multi-channel demand generation campaigns and leading engagements with external agencies. This role has the unique privilege of collaborating with a strategic alliance partner, cross functional teams, agency partners, and Geography marketing.  You will drive the content development to support the GTM marketing plan.  You will collaborate with VMware and Lenovo ISG solution/segment marketing teams to define the strategic objectives, content plan, KPIs and deliver Geography marketing execution guidance.

The right person is comfortable driving the Lenovo priorities through third party stakeholders. Key to success in this global role is an ability to consistently engage with teams across the ISG marketing & communications function on behalf of the Lenovo+ VMware joint GTM marketing plan. 

What You Will Be Doing

  • Develop global Lenovo + VMware GTM marketing plans and deliver these plans through the Lenovo WW Partner Marketing Governance model.
    • Define the strategic objective and tactical priorities for the marketing execution of partner development funds
      • Build and interlock the semi-annual marketing plans for Geo execution guidance
      • Define and drive the calendar of joint marketing execution between VMware & Lenovo
    • Interlock the total MDF budget strategy with VMware (by HQ, by Geo)
      • Geo MDF budgets leverage the ISG Geo allocation methodology
      • Define the MDF budget & plan across HQ functions
    • Ensure GTM marketing plans reflect both Lenovo & VMware marketing, communications & sales learning priorities
    • Define and lead the supporting content plan aligned to the GTM plan
  • Assist with marketing launch interlocks (where needed) between Lenovo and VMware
  • Lead the agenda definition and supporting materials for Executive Quarterly Marketing Reviews (QMR) between Lenovo and the alliance partner
  • Lead the ISG marketing relationship with VMware, in collaboration with WW alliance manager, solution & product marketing
  • Lead the demand play strategy, development and project management of content creation to support WW demand gen plays
    • Partner with stakeholders to define play strategy:  target audience, key messages, offering focus, and required content to enable Geo execution
      • Stakeholders include:   ISG Geo marketing, Lenovo product segment & solutions teams and VMware
      • Demand play development must align to the overall joint marketing plan and include eligible MDF activities
    • Manage agency partners identified to support agreed upon content plans
      • Production schedules and on-time delivery
      • On budget delivery of content assets
      • Manage agency selection within pre-approved vendors
    • Oversee all content assets, VMware branding and legal compliance prior to releasing for Geography execution
    • Manage the POE requirements for Lenovo reimbursement of WW content development
    • Manage internal communications with Geography marketing throughout play development through WW Guidance, DG/Brand bi-weekly call, internal Demand Play email updates
  • Publish and communicate asset availability through Lenovo Adobe Experience Manager (AEM), the digital asset repository for Geo use
  • Manage the quarterly marketing dashboard
    • Funding utilization
    • YTD Marketing Performance (MQL, Marketing Pipeline, Win Revenue)
    • Customer references pipeline
    • Write the executive summary of the quarterly performance and status updates for key focus areas

Required Skills

  • 5-8 years experience in B2B marketing experience
  • Relationship management preferred (i.e. agency partners, alliance partners, internal stakeholders)
  • Budget management experience (strategy & execution)
  • Understanding of a broad range of marketing activities, disciplines, and tactics
    - Demand gen program experience preferred (content creation aligned to the target audience buyer’s journey)
    - Proven project management skills-"
    -Familiarity with standard marketing performance metrics is preferred
  • Excellent writing, presentation, and communication skills
  • Self-motivated, can work independently and proactively to resolve issues, take ownership for processes
  • Ability to work with cross-functional and cross-cultural teams
  • Detail-oriented
  • Able to manage multiple projects at the same time
  • Team player mentality and positive “can do” attitude
  • Ability to work in a fast-paced environment
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.