General Information

Req #
WD00028990
Career area:
Marketing
Country/Region:
Mexico
State:
Distrito Federal
City:
MEXICO CITY
Date:
Wednesday, May 11, 2022
Working time:
Full-time
Additional Locations: 

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

Brand Strategy Implementation

Responsible for implementing the brand strategy. Applies consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products. Collaborates with creative and media agencies, channel marketing, digital marketing and public relations teams to understand their market needs and links brand positioning to maximize customer loyalty and connection to the product and company. Partners with cross-functional teams to assure pristine execution of marketing plans. Makes sure brand guidelines are correctly implemented across marketing touchpoints.

Offline Media Execution

Understands the objectives of a campaign, the target audience, and the key messages & performance indicators to be delivered and follows through implementation making sure correct deployment is completed on time, delivering or surpassing results. Evaluates effectiveness and cost of various media outlets and recommends best alternatives for increasing company visibility, brand awareness and sales growth. Maintains and tracks marketing budget to ensure the resources are aligned to marketing priorities. Follows through sponsorship programs implementation (entertainment & sports). Identifies and analyzes problems and possible causes.

Requirements

  • Bachelor's degree Marketing, Administration, Industrial Engineering or related
  • English Advance (meeting with global team)
  • One year of experience in:
    • Implementing Branding strategy
    • Follow up to branding strategy
    • Maintains and tracks marketing budget

Skills:

  • Analytical and numerical capacity (use of Excel)
  • Creative abilities
  • Excellent oral and written communication