General Information

Req #
WD00013930
Career area:
Marketing
Country/Region:
Poland
City:
Warsaw
Date:
Tuesday, October 26, 2021
Working time:
Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

Description and Requirements

Lenovo is a workplace where people’s talents can accelerate, their efforts are recognized and rewarded. We are working to build a company of people who represent a wealth of cultures and experiences.

Lenovo is a leader in providing innovative solutions for consumer and commercial market. Our innovative high-quality PCs & Smart Devices, Data Centers, Mobile and SmartOffice products are designed and built with the customer in mind. And it’s our people who make this all happen. We are thinkers, risk-takers, and problem solvers. We believe different is better and our strength lies in this diversity.
Join us and together let’s shape the world of tomorrow.

If you share our commitment to creativity and a passion for bringing new possibilities to life in technology, we want you to be part of our team.

Lenovo Poland Marketing Team is looking for a Brand Campaign Senior Specialist for the PC Business.

Responsibilities:

You will be responsible for increasing the awareness and driving demand for Lenovo Consumer and Commercial devices.  You need to be goal oriented, flexible and creative, working in collaboration with external agencies to prepare and execute campaigns, measure and report on their effectiveness.

In details:

  • Planning and execution of the marketing strategy, aligned with brand and business goals driving sales, brand, and market share
  • Planning digital brand awareness marketing campaigns (including social media) in sync with new product launches and sales-driven channel&retail initiatives
  • Monitor and analyze performance & effectiveness of all brand campaigns (digital&social) and work with the marketing manager to deliver ongoing optimization
  • Control total marketing investment in line with the agreed marketing plan. You will also take care of the data analytics, ROI analysis, and best practice sharing to influence future marketing investment & activities plans
  • Build strong relationships with relevant external agencies, alliances partners and internal team members to plan and manage the delivery of centralized creative campaign assets
  • Ensure that customer-first, creativity, consistency will become stand-out attributes of our digital exposure

  • In charge of special projects (e.g. Lenovo Legion Community, Lenovo TechToday etc.) trade fairs, non standard activiations
  • Responsible for changes, product updates, content on company webpage

The Brand Campaign Senior Specialist will be responsible for managing overall brand management of the PC line of offerings for Lenovo . With over 20 years of innovation and a continued growth trajectory, we are adding more talent to extend the brand further. You will be responsible for identifying customers through PC based segmentation, understanding consumer behavior, knowledge of marketing trends, develop brand positioning, brand messaging, research projects, brand Identity and PC customer insights.

Brand Campaign Senior Specialist will have responsibility for both, consumer and commercial offerings with a special focus on Gaming.


Organization:

  • Reporting to Marketing Manager, Poland

Job Requirements:

  • Ability to be flexible and handle new tasks quickly and decisively
  • Ability to manage several marketing campaigns simultaneously
  • Advanced knowledge of MS Office package (In Particular PowerPoint and Excel)
  • Travel requirements as needed

What we offer:

  • A multitude of professional and personal opportunities.
  • An open and stimulating environment within one of the most forwarding thinking IT companies.
  • A chance to be the entrepreneur of your assigned territory.
  • Flat structures and fast decision-making processes.
  • An international team with a high focus on diversity.
  • Opportunities within Strong Employer Brand.
  • Attractive compensation package.

We are looking forward to discussing this position with you soon!