General Information

Req #
Career area:
United States of America
North Carolina
Tuesday, July 12, 2022
Working time:
Additional Locations: 
* Morrisville - North Carolina - United States of America

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you...

Description and Requirements

We are seeking a highly strategic, entrepreneurial, and collaborative individual who can lead, develop and execute the expansion and growth of Lenovo’s brand in North America (US & Canada). This leading role is focused on building the Consumer brand awareness and engagement for premium products and solutions including PC’s, Desktops and Visuals. You will work across our portfolio of premium products and solutions. You will be responsible for developing end-to-end integrated marketing campaigns & partnership in alignment with business and marketing goals and measurement. This is a cross-functional and collaborative position, working closely with the global business units, product marketing, e-commerce and sales teams and peer organizations within worldwide marketing.  

Lenovo is a leader in genuine innovation, dreaming up – and building up technology that inspires progress around the world. We’re looking for someone who can embody the Lenovo Culture and is not afraid to think deeply and boldly, take ownership and lead with integrity. 


·        Develop and own the North America Premium Marketing integrated plans to achieve business goals with WW Marketing and NA category teams including partnerships and activations 

·        Orchestrate & disseminate plans across cross-functional teams and platforms and lead them on oversee planning & performance and own day-to-day execution  

·        Gain alignment of GTM plan from key stakeholders both internally & externally. Act as an advocate for North America’s needs and priorities among global marketing teams to ensure campaigns resonate organically with target audiences in US & CAN.  

·        Establish and grow strategic partnerships in North America to drive awareness, engagement and loyalty.  

·        Establish benchmarks and KPIs to track, optimize campaign and brand effectiveness 

·        Collaborate with Alliance Partners and Marketing Operations team to ensure campaigns are compliant and work with evolving budgets & SOWs 

·        Other responsibilities include should be a strategic business partner and own overall North America business segment, assisting and consulting on adhoc projects as the brand expert. Competitive reviews, market analysis, research, budget management & presentations as required  

Position Requirements: 

·        A min of 5+ years of marketing experience. At least 3 years of consumer brand experience and experience in technology, hardware devices is preferred.  

·        Experience launching and running brand end to end marketing campaigns for consumer brands is required.

·        Strong understanding of current marketing strategies, digital platforms, and trends. Experience building integrated go-to-marketing strategies, marketing campaigns, and managing strategic brand partnerships  

·        Strong analytical and quantitative capability to determine program effectiveness, ROI, etc. 

·        Strong project management skills - ability to handle and prioritize multiple projects simultaneously from end to end 

·    Experience with managing advertising, creative, social and media agencies.  

·    Strong leadership, teamwork, and interpersonal skills and the ability to deal with both internal and external customers 


The base salary range for this position in Colorado, New York City, Nevada and Washington, is $94,967.00- $125,500.00. Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

* Morrisville - North Carolina - United States of America