General Information

Req #
WD00066300
Career area:
Marketing
Country/Region:
Colombia
State:
Cundinamarca
City:
BOGOTA DC
Date:
Thursday, June 6, 2024
Working time:
Full-time
Additional Locations
* Colombia - Cundinamarca - BOGOTA DC

Why Work at Lenovo

 We are Lenovo. We do what we say. We own what we do. We WOW our customers. 

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services. 

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub

Description and Requirements

Market study and analysis to do the best planning of parts and pieces that will be sold, create, and maintain a profitable portfolio with a good mix of products, provides product planning to increase product sales growth and expand market share.  Evaluates and adjusts strategies to respond to changing and/or competitive markets.  Identifies and maintains relationships with product partners, third party vendors, etc. Contributes to product development based on client needs:

4P Function

Product:

  • Develop the right product for the target market
  • Analysis of competition in the market
  • Readiness of the product by Q; PNs, demand, training and support for the sales team
  • Optimization of the P&L, ensure an adequate product mix in revenue and profit

Place:

  • Weekly sales out tracking
  • Supports the relationship with reseller and wholesaler
  • Reseller understanding and market intelligence
  • Definition of the correct customer to have a product based on the analysis done.

Promotion:

  • Multidisciplinary work with Marketing in order to determine the best promotion plans
  • Regular meetings with our Alliance (Intel, Microsoft, AMD) to activate joint actions
  • Identify price actions of the competition in time to suggest price drops proactively according to the market
  • Correct and intelligent management of the resources (GTN, Funding, rebates, etct.)

Price:

  • Analyze of market prices and definition of strategies for deals
  • Analyze and define pricing strategy to meet internal targets of PFVs, getting the best balance against competition.
  • Analyze and launch pricing and tactical incentives to improve product turnover

Additional Locations
* Colombia - Cundinamarca - BOGOTA DC
* Colombia
* Colombia - Cundinamarca
* Colombia - Cundinamarca - BOGOTA DC