Lenovo

You will:

• Works with end business users to develop, code, and launch complex cross channel CRM marketing campaigns
• Translates end-user-stated business objectives into actionable solutions and understands end-user communication needs and data streams
• Designs and documents solutions to leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities
• Leverage Salesforce Marketing Cloud tools and scripting languages including but not limited to Email Studio, Mobile Studio, Content Builder, Journey Builder, Contact Builder, Audience Builder, Automation Studio; Dynamic Content Areas to deliver highly dynamic and personalized content
• Works with the customer to understand key campaign parameters and requirements
• Works with other members of the Engagement Services team to provide best practice recommendations to customers
• Design and document solutions that leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer success
• Leverage a foundational understanding of data modelling to determine data flow and transformations necessary to import and transform data necessary to run journeys
• Create automation for file/ data import, audience segmentation, and journey kick-offs leveraging automation activities including but not limited to: SQL Queries, File Transfers, Import Files, Data Extracts, Verifications, Send Email, Send SMS
• Develop SQL code necessary to import and transform data requiring use of Data Extensions and SFTP connectors
• Create and leverage hand-written AMPscript in order to personalize emails and add dynamic content to said emails
• Identify and define Journey entry sources and decision splits in any given journey with Data Extensions, Lists (or Audiences), Salesforce Data, API, Events
• Create HTML based emails handling requirements and issues from various different email service providers (eg. Gmail, Outlook, etc)
• Work independently under direction in order to ensure customer success

Complexity of Work:

• The role requires critical thinking skills, decisive judgment, and the ability to work with minimal supervision.
• Collaboration with multiple cross-functional team members and stakeholders, which requires excellent communication skills.

You have:

• Must have 2 years of experience on the Salesforce Marketing Cloud (SFMC) platform in email, SMS, and push notifications.
• Other Marketing Automation platform experience is a plus
• Must have one Certification: Marketing Cloud Admin, Marketing Cloud Consultant, Certified Email Specialist.