General Information

Req #
WD00027252
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Monday, May 2, 2022
Working time:
Full-time
Additional Locations: 
* Morrisville - North Carolina - United States of America

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

The Commercial Campaign Manager manages marketing initiatives aimed at driving awareness of – and consideration for – Lenovo solutions and products with Commercial Large Enterprise customers. This key role supports the WW Commercial Marketing organization, collaborating across multiple teams to understand business and marketing objectives. The Commercial Campaign Manager defines Commercial B2B marketing strategy and plans, overseeing the execution of activities to achieve those objectives and drive overall business growth. 

We are looking for candidates with proven expertise in defining content strategy and messaging architecture, drawing on audience and industry insights. Our ideal candidate will have experience executing and measuring 360-degree, global marketing campaigns, with a strong focus on modern digital media formats.

RESPONSIBILITIES

  • Partner with Commercial business and WW marketing stakeholders to understand segment strategies, objectives, and priorities
  • Define the marketing strategy, engaging business and geo stakeholders throughout the process
  • Build internal expertise for the Commercial segment by deeply understanding and widely socializing industry insights, audience segmentation, and the customer decision journey (CDJ)
  • Partner with cross-functional teams to craft the execution plan, in context of the CDJ
  • Maintain the Commercial target audience framework, value proposition, and messaging strategy, ensuring all produced content clearly aligns
  • Educate WW stakeholders and external partners on relevant campaign elements to drive cohesion across internal and external activities
  • Work with the agency and internal teams to manage campaign asset creation
  • Work with the geo marketing teams to help drive the implementation of the global campaign execution framework and guide them through the localization process
  • Establish campaign and supporting program KPIs and targets
  • Review campaign performance data and manage optimization strategies with key stakeholders
  • Manage the quarterly marketing budget and associated operational activities

SKILLS & QUALIFICATIONS

  • Bachelor’s degree or equivalent industry experience in Marketing or relevant field
  • 8+ years of B2B Marketing experience for a hardware and/or technology company  
  • Demonstrated understanding of the B2B audience 
  • Experience building integrated go-to-marketing strategies and marketing campaigns
  • Previous budget management experience required
  • Proficiency in global communication standards
Preferred:
  • Strong leadership, teamwork, and interpersonal skills and the ability to deal with both internal and external customers
  • Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time
  • Strong analytical and quantitative capability to determine program effectiveness and impact
  • Demonstrated ability to think creatively 
  • Ability to think strategically, but also have exceptional attention to detail
**We are open to this role being remote for someone located on East Coast time zone**
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

* Morrisville - North Carolina - United States of America