General Information

Req #
WD00049178
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Wednesday, February 1, 2023
Working time:
Full-time
Additional Locations
* United States of America - North Carolina - Morrisville

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you...

Description and Requirements

Are you passionate about consumer brand marketing, developing brand strategies and executing breakthrough, engaging marketing initiatives?

We are seeking a highly strategic, creative, entrepreneurial, and collaborative individual who can lead, develop and execute the expansion and growth of Lenovo’s brand in North America (US & Canada). This leading role is focused on building consumer brand awareness and engagement for premium devices, solutions including PCs and tablets. You will be responsible for developing end-to-end integrated marketing campaigns & partnership in alignment with business and marketing goals and measurement, with a focus on digital and social brand marketing campaigns to effectively engage with US and Canada consumers. This is a cross-functional and collaborative position, working closely with the global business units, product marketing, e-commerce and sales teams and peer organizations within worldwide marketing.  

Lenovo is a leader in genuine innovation, dreaming up – and building up technology that inspires progress around the world. We’re looking for someone who can embody the Lenovo Culture and is not afraid to think deeply and boldly, take ownership and lead with integrity. 

 

Responsibilities: 

  • Develop and own the North America consumer marketing integrated plans to achieve business goals with WW Marketing and North America business teams.
  • Develop insights-driven strategy, end to end marketing campaigns, including brand partnerships and social activations to break through the clutter and drive engagement and cultural relevancy.
  • Orchestrate & disseminate plans across cross-functional teams and platforms and lead them on oversee planning & performance and own day-to-day execution.  
  • Gain alignment of GTM plans from key stakeholders both internally & externally. Act as an advocate for North America’s needs and priorities among global marketing teams to ensure campaigns resonate organically with target audiences in US & Canada
  • Establish and grow strategic partnerships in North America to drive awareness, engagement and loyalty.  
  • Establish benchmarks and KPIs to track, optimize campaign and brand effectiveness. 
  • Collaborate with Alliance Partners and Marketing Operations team to ensure campaigns are compliant and work with evolving budgets & SOWs. 
  • Other responsibilities include – should be a strategic business partner and own overall North America business segment, assisting and consulting on adhoc projects as the brand expert. Competitive reviews, market analysis, research, budget management & presentations as required. 
 

Basic Requirements: 

  •  7+ years of marketing experience. 
  •  3+ years of consumer brand experience and experience in technology, (hardware devices is preferred)  

Preferred Requirements:

  • Experience launching and running brand end to end marketing campaigns for consumer brands is required.
  • Experience in social and digital marketing campaigns.
  • Strong understanding of current marketing strategies, digital platforms, and trends. Experience building integrated go-to-marketing strategies, marketing campaigns, and managing strategic brand partnerships.  
  • Strong analytical and quantitative capability to determine program effectiveness, ROI, etc. 
  • Strong project management skills - ability to handle and prioritize multiple projects simultaneously from end to end 
  • Experience with managing advertising, creative, social and media agencies.  
  • Strong leadership, teamwork, and interpersonal skills and the ability to deal with both internal and external customers 

The base salary range for this position in CA, CO, Jersey City - NJ, NV, Ithaca - NY, NYC, WA, is $101,500 - $130,000.  Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on www.lenovobenefits.com

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

Additional Locations
* United States of America - North Carolina - Morrisville
* United States of America
* United States of America - North Carolina
* United States of America - North Carolina - Morrisville