Why Work at Lenovo
Description and Requirements
We are hiring a part-time Spring 2025 Intern to join our team as Corporate Social Media Brand Engagement Intern. This is a hybrid role based in Morrisville, NC. Onsite presence will be required 2 days/week. This role will be part-time during the Spring semester and full-time during the Summer. The target start date will be January 2025.
Responsibilities:
Manage Surprise and Delight Campaigns:
• Assist in planning and executing surprise and delight campaigns for influencers and followers to increase brand awareness and loyalty for @Lenovo.
• Develop creative concepts for personalized gifting, experiences, or activations to delight influencers.
• Track and manage conversations ensuring timely follow-ups and feedback.
• Report on surprise and delight campaign performance, social media engagement metrics, and fan relationships
Engage Fans & Content Creators
• Monitor social media trends, conversations, and cultural moments to identify opportunities for Lenovo to participate in a relevant and timely manner.
• Support the Brand Engagement Lead by triaging incoming conversations and replying on behalf of the brand to both proactive and reactive marketing opportunities.
• Keep team abreast of trending concepts to tap into or popular creators to engage with.
• Collaborate with cross-functional teams such as marketing, design, and customer service to ensure cohesive social media strategy and execution.
Qualifications:
• Currently pursuing a degree in Marketing, Communications, PR, or a related field with an expected graduation date of 2026 or 2027.
• Passion for social media, influencer marketing, and the tech industry.
• Strong written communication skills with the ability to write engaging social media copy that resonates with diverse audiences.
• Creative thinker with an eye for detail and experience with social media trends.
• Familiarity with platforms such as Instagram, TikTok, X, and LinkedIn. Think chronically online.
• Ability to manage multiple projects, prioritize tasks, and work in a fast-paced environment.
• Experience with social media tools like Sprinklr, Hootsuite, or similar is a plus.
• Previous experience with influencer campaigns or social media marketing is a bonus.
What You’ll Gain:
• Hands-on experience with influencer marketing and social media strategy in a leading tech company.
• Exposure to Lenovo’s global marketing initiatives and the opportunity to contribute to real-world campaigns.
• Professional mentorship and networking opportunities with experienced marketers and content creators.
• A dynamic, inclusive, and innovative work environment.