General Information

Req #
Career area:
United States of America
North Carolina
Tuesday, May 23, 2023
Working time:
Additional Locations
* United States of America - North Carolina - Morrisville

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you...

Description and Requirements

The Insights Center of Excellence supports data driven Marketing through actionable insights, empowering teams to make effective decisions and impactfully share the Lenovo story with the world.

The Customer Insights Manager will ensure best practice research methodology and design to provide stakeholders with reliable, valid, and insightful information from our customers and the Industry.

The Customer Insights Manager will lead primary end user research using both quantitative and qualitative methods and drive a systematic process to engage with our Marketing and product teams to leverage insights throughout product development and Marketing process.

The Customer Insights Manager will have responsibility for both consumer and commercial offerings.  This role requires collaboration with a range of stakeholders across our teams based in many global locations, including India, China, Europe and USA.  The right candidate must be able to work with ambiguity, setting up processes and driving implementation. The Customer Insights Manager will be highly detail oriented, analytical and proactive.

Basic Requirements:

  • Bachelor's Degree in Marketing or related field MBA, MMR or other related Masters preferred
  • 10+ years related experience  
  • Previous market research experience in qualitative and quantitative methodologies, including segmentation, personas, and customer decision journeys 
  • Proven experience with survey questionnaire design and ability to write and/or edit surveys for complex topics
  • Experience driving large-scale, multi-country projects, navigating nuance of multiple cultures in a matrixed environment.
Preferred Requirements:
  • MBA, MMR or other related Masters 
  • Proven ability in driving cross functional marketing teams toward a common goal
  • Understanding of typical research methodologies such as conjoint analysis, max diff, typing algorithms, etc.
  • An analytical mind, able to manage details but also see the big picture in order to tell the story
  • Strong attention to detail and willingness to roll up sleeves and work through any issues that emerge.
  • Must be proactive and highly organized, with ability to manage and move projects forward
  • Excellent communication skills – written and verbal
  • Action oriented & results driven – can ‘make things happen’
  • Ability to work independently
  • Technology industry experience is a plus
**We are open to this role being worked remote for someone located on the East Coast.


The base salary budgeted range for this position in CA, CO, Jersey City - NJ, NV, Ithaca - NY, NYC, WA, is $100K-130K.  Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

Additional Locations
* United States of America - North Carolina - Morrisville
* United States of America
* United States of America - Florida , * United States of America - Georgia , * United States of America - Maryland , * United States of America - New Hampshire , * United States of America - New Jersey , * United States of America - New York , * United States of America - North Carolina , * United States of America - Pennsylvania , * United States of America - South Carolina , * United States of America - Vermont , * United States of America - Virginia
* United States of America - North Carolina - Morrisville