General Information

Req #
Career area:
Capital Federal
Thursday, October 28, 2021
Working time:

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge. 

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. 

The one thing that’s missing? Well… you...

Description and Requirements

The Insights Center of Excellence supports data driven Marketing through actionable insights, empowering teams to make effective decisions and impactfully share the Lenovo story with the world.

The Insights Manager will ensure best practice research methodology and design to provide stakeholders with reliable, valid, and insightful information from our customers and the Industry.

The Insights Manager will lead primary end user research using both quantitative and qualitative methods and drive a systematic process to engage with our Marketing and product teams to leverage insights throughout product development and Marketing process.

The IDG Insights Manager will have responsibility for both consumer and commercial offerings.  This role requires collaboration with a range of stakeholders across our teams based in many global locations, including India, China, Europe and USA.  The right candidate must be able to work with ambiguity, setting up processes and driving their implementation. The Insights manager will be highly detail oriented, analytical and proactive.

  • Ability to drive large-scale, multi-country projects, navigating nuance of multiple cultures in a matrixed environment.
  • Proven ability in driving cross functional marketing teams towards common goal
  • Previous market research experience in all qualitative and quantitative methodologies, including segmentation, personas, ad testing and customer decision journeys  
  • Proven experience with survey questionnaire design and ability to write and/or edit surveys for complex topics
  • Understanding of typical research methodologies such as conjoint analysis, max diff, typing algorithms, etc.
  • An analytical mind, able to manage details but also see the big picture in order to tell the story
  • Strong attention to detail and willingness to roll up sleeves and work through any issues that emerge.
  • Excellent communication skills – written and verbal
  • Action oriented & results driven – can ‘make things happen’
  • Bachelor's Degree in Marketing or related field, MBA or other related Masters preferred
  • 7+ years experience and ability to work independently
  • PC/Technology experience is a plus